HOLLYWOOD, Fla., April 14 /PRNewswire-FirstCall/ -- Fish Consulting, a national communications consulting firm based in South Florida, recently announced the addition of HealthScreenDirect LLC to its client roster. HealthScreenDirect's business model includes a direct-to-consumer screening program for cholesterol and diabetes, as well as a suite of cooperative advertising programs targeting Americans living with cholesterol, diabetes and obesity. Fish is responsible for the national launch of HealthScreenDirect, which includes brand positioning, media relations and event marketing.
"With the statistics for heart disease and diabetes at an all time high, Fish is proud to participate in this marketing initiative in order to help Americans learn how to live a healthier lifestyle," said Lorne Fisher, CEO/managing partner, Fish Consulting. "We plan on implementing a strategic branding effort to build awareness of HeathScreenDirect and HealthPak among consumers and healthcare marketing professionals."
HealthScreenDirect joins Fish's growing portfolio of clients including Dunkin' Donuts, WineStyles, Salad Creations and JuiceBlendz. The agency's national efforts for its clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing and local/national media relations.
"After realizing that millions of Americans needed a convenient, affordable and confidential way to get vital health screenings related to heart disease and diabetes, I created HealthScreenDirect," said Dr. Jason Buchwald, CEO, HealthScreenDirect LLC. "Fish will help HSD gain visibility and awareness among individuals who can benefit from this program."
About Fish Consulting
Fish Consulting is a full service, national communications consulting firm focused on creating public relations and marketing strategies that deliver measurable results. Fish serves a wide-range of clients across a variety of industries including franchising, retail, consumer packaged goods, beverage alcohol, restaurant/food service, consumer healthcare, travel and tourism. Fish Consulting is based in Hollywood, FL, with offices in Atlanta and New York. For more information, contact Lorne Fisher at [email protected], 954-893-9150 or visit www.fish-consulting.com.
About Health Screen Direct
HealthScreenDirect, LLC, is a corporate wellness and direct-to-consumer health screening services company that focuses on delivering affordable, convenient and confidential testing for diabetes, cholesterol, hypertension and obesity. For additional information, please visit www.healthscreendirect.org.
SOURCE Fish Consulting