First DataBank Names Joseph E. Heins Vice President, Global Product Management and Marketing

SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)-- First DataBank a leading provider of drug databases that help drive patient safety, today announced that Joseph E. Heins, PharmD, a veteran healthcare information technology industry executive, has joined the company as vice president, global product management and marketing. Heins joins First DataBank from DocuSys, an anesthesia information system provider (now part of Merge Healthcare), where he was executive vice president and chief operating officer. Heins is based in the company’s headquarters in South San Francisco, California.

First DataBank Names Joseph E. Heins Vice President, Global Product Management and Marketing (Photo: ...

First DataBank Names Joseph E. Heins Vice President, Global Product Management and Marketing (Photo: Business Wire)

In this newly-created executive leadership role, Heins will lead teams responsible for the creation of long-term strategic growth initiatives, development of the product roadmap, and ongoing management of the company’s product portfolio. Additionally, Heins will lead brand development initiatives and client marketing across First DataBank divisions in the United States, United Kingdom and Internationally. Heins will be responsible for ensuring that First DataBank’s market leading product line is expanded to meet the rapidly growing market needs for intelligent medication related content, including those created by the Health Information Technology for Economic and Clinical Health Act (HITECH Act) of the US government.

“Joe has joined First DataBank at a unique time in our company’s history as we are keenly focused on product innovation and elevating the role that our data plays in enhancing medication-related decision making and eliminating medication errors,” said Greg Dorn, MD, president and CEO, First DataBank. “Joe has an extensive track record of developing innovative products in the healthcare information technology industry and in bringing them to the market with strong user acceptance. I am confident Joe will help position First DataBank for many years of successful growth.”

Heins has more than 20 years of diverse upper management experience with roles in operations, sales, marketing, strategic planning, business development, product management and organizational development. While at Cerner Corporation, Heins was instrumental in the creation of the healthcare industry’s first integrated medication management solution, encompassing a single platform for computerized physician order entry, pharmacy, and bedside medication administration. Heins also held management positions at Eclipsys Corporation, McKesson Provider Technologies and Mediware Information Systems.

“My entire career has been focused on developing integrated healthcare information technology solutions that improve the lives of patients and their caregivers,” says Heins. “The key component they all share is the use of best-of-breed drug information solutions from First DataBank.”

“I am pleased to join First DataBank because I believe more intelligent drug content makes a key difference in user acceptance of healthcare technology solutions which ultimately drive their adoption and use. My goal is to ensure all future products developed by First DataBank drive towards our vision of a world free from medication errors,” continued Heins.

Heins began his career as an ambulatory care medicine specialist and adjunct professor, clinical pharmacy at the VA Medical Center in San Diego, California. In 2004, he served as a member of the Canada ePrescribing (CeRx) Standards Group, Canada Health Infoway. Heins received a Doctorate of Pharmacy from the University of the Pacific, School of Pharmacy, Stockton, California and completed a post-graduate residency in clinical administration from the Medical University of South Carolina.

About First DataBank

First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For more than 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit

© 2010 First DataBank, Inc. A subsidiary of Hearst Corporation. All trademarks mentioned herein are the properties of their respective owners.

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First DataBank
Denise Apcar, 650-872-4514
[email protected]

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First DataBank Names Joseph E. Heins Vice President, Global Product Management and Marketing (Photo: Business Wire)