FDA crackdown leads pharma to case search advertising; Officials say time for EMR rollout is now;

> With the FDA cracking down on search engine advertising by pharmaceutical companies, drugmakers have just about ended the practice, according to ad industry sources. FiercePharma

> If you're dragging your feet on implementing an EMR, now's the time to cut it out, according to the chair of the commission certifying EMR systems. If you wait till next year, you could easily miss out on achieving "meaningful use" of your system and miss out on 2011-2012 federal incentives, notes CCHIT chair Mark Leavitt. FierceEMR

> Is the recession actually letting up for healthcare providers? Check out these signs and see what you think. FierceHealthFinance

> Increasingly, hospitals are finding ways to go green and save money in the process. One example comes from this Wisconsin provider, which has been working on green initiatives like a "green roof" for several years and expects to save big money over time. FierceHealthFinance

And Finally... It's the (very, very) great pumpkin, Charlie Brown! Article

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