Current Medication Adherence Solutions and Future Innovations Examined in HealthPrize White Paper

Norwalk, CT (PRWEB) July 26, 2011 - HealthPrize Technologies, an internet and mobile-based adherence platform that leverages behavioral economics and gaming dynamics, today announced the release of "Medication Non-Adherence: An Ancient Problem In Need of Modern Solutions," a new white paper outlining current attempts to solve the public health crisis of medication non-adherence.

"Medication non-adherence is a problem that has always critically compromised the healthcare industry, affecting a vast number of consumers, but also affecting physicians, pharmaceutical companies, and payers," said Katrina Firlik, M.D., Chief Medical Officer and co-founder of HealthPrize. "Greater awareness of the problem is long overdue, and innovative solutions need to be developed to benefit patients and industry alike."

This white paper provides an examination of current, modern adherence interventions, a discussion of what the future of medication adherence may look like, and what will likely be required to make a significant difference in patient adherence.

In recent years, the medication adherence problem has been brought to the forefront by insurers, employers, pharmaceutical companies, pharmacy benefit management companies (PBMs) and pharmacies, all of which stand to benefit from greater medication adherence. All are coming to realize that grim adherence statistics can be improved if attention is paid to the underlying drivers of non-adherence, and if critical appraisal of what has worked and not worked helps to tailor future solutions.

"Medication Non-Adherence: An Ancient Problem In Need of Modern Solutions," can be downloaded here.

About HealthPrize Technologies
HealthPrize Technologies, founded in September 2009, provides an innovative approach to addressing the problem of medication non-adherence with a program that is fun, engaging and educational. For more information, visit http://www.healthprize.com or call 203-604-6820.

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