Direct outreach to patients -- either electronically or through the mail--appears to be effective for increasing colorectal cancer screening rates in the short term, two randomized trials showed.
In a study conducted at a large, general internal medicine practice, mailing a letter from a physician, an informational brochure, and a DVD increased screening rates at three months (9.9 percent versus 3.2 percent, P=0.001), according to Kenzie Cameron, PhD, MPH, of Northwestern University Feinberg School of Medicine in Chicago, and colleagues.
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