A group of Congressmen publicly released a set of pharma company sales documents yesterday. The House Committee on Government Reform published the Merck documents, obtained last year during the Vioxx investigation, on its website. For healthcare providers, especially physicians, there is some interesting reading here on pharma marketing strategies. Details revealed include the length of a time a rep is supposed to shake hands (three seconds) and how one is to eat when dining with a physician. Also covered: what to say if a physician asks you if the health risks associated with your product is overblown.
For more on the documents:
- see this story from the Associated Press
- read the documents at the House Committee on Government Reform