closerlook Named to List of Chicago's Top 100 Digital Companies

CHICAGO, Aug. 22, 2012 /PRNewswire/ -- Digital pharma marketing agency closerlook, inc. has been named one of Chicago's top 100 digital companies in a new list published by Forbes magazine.

Compiled by Built in Chicago, an online community of digital technology entrepreneurs based in the Windy City, the list ranks the city's more than 1,000 digital technology companies based on their numbers of Chicago-based employees. With 65 employees, closerlook is number 67 among the top 100.

Digital Innovation and Relationship Marketing

"We're proud to be on this list and glad to be in such good company," said Jon Sawyer, closerlook principal. "Like several others on the list, we're known for applying digital innovation to a traditional industry, which in our case is pharmaceuticals. We focus on relationship marketing, helping pharma brands make smarter, more efficient marketing decisions."

To achieve this, closerlook distills marketing insights from customer data on an enterprise and cross-brand level; makes strategic recommendations on how, when and where to reach customers online; and then writes, designs and manages creative, multi-channel campaigns. 

"Major shifts in the pharma industry have required pharma brands to change how they market to physicians, and we're helping them do just that," said David Ormesher, CEO of closerlook. "They get relationships with their customers that no one else has, we build our capabilities, and we both get smarter."

Pioneers of Chicago's Digital Boom

The report on Chicago's top 100 digital companies reveals that the city is in the midst of a significant digital boom. In an infographic accompanying its announcement, Built in Chicago tracks startup growth in the city since 2007, showing the launch of 512 new digital companies during that period. In another interesting finding, 71 of the city's top 100 digital companies are located within a one-mile radius of the Merchandise Mart in Chicago's River North area, giving the city's digital community its own thriving neighborhood. 

"We like to think we can claim pioneer status on both these points," said Sawyer. "First, closerlook is celebrating its 25th year in business and was at the forefront of the city's digital boom, using technology to create new models in pharma marketing. And second, we've been in River North since our founding, headquartered in a renovated turn-of-the-century former candy factory. When Dave started closerlook 25 years ago, he was attracted to the cheap rent and the proximity to downtown. It's been exciting to watch the neighborhood evolve into the digital hub it's become." 

For more information on Built in Chicago's ranking of the city's top digital companies, visit

About closerlook, inc.  
Founded in 1987, closerlook, inc. creates digital marketing tactics grounded in comprehensive relationship marketing strategies and principles for the pharmaceutical industry. The company's approach is founded on the belief that understanding individual customers' needs, experiences, preferences and behavior is the best way of creating a valuable dialogue and enduring relationships between healthcare professionals and brands. 

Headquartered in Chicago, closerlook is one of the fastest-growing agencies in its field. With experience in a broad range of specialty and primary care therapeutic areas, the company has a roster of clients that includes some of the most respected names in the life sciences industry. The agency is located at 212 W. Superior St., Suite 300, Chicago, IL 60654. Tel: 312-640-3700. Website: 

For more information about closerlook, contact Liz Mitchell, marketing manager, at (312) 640-3724 or [email protected].


Julie Laitin (347) 529-1600

Cynthia Amorese (908) 665-8072

Email: [email protected] 

Email: [email protected]

SOURCE closerlook, inc.