Cleveland Clinic 'chief transparency officer' supports public outcomes reporting

When Forbes called the Cleveland Clinic, asking to speak with the de facto "chief transparency officer," contributor David Whelan was patched through to CEO Delos "Toby" Cosgrove, who is the unofficial spokesperson for transparency.

For example, Cleveland Clinic publicly issues Outcomes Books on the clinical performance of each department. "We publish 40,000 or 50,000 copies for public consumption. … It's a major investment," Cosgrove said. The Ohio health system also mails copies to referring physicians. "Outside physicians are appreciative of our candor," Cosgrove said. Internal cardiologists also want to know which surgeons have the best performance and the associated pre-operative risks. The Outcomes Books are part of an organizational approach that ties transparency to sales, giving it a long-term business purpose. Article