HARBIN, China, April 14 /Xinhua-PRNewswire-FirstCall/ -- China Yingxia International, Inc. (OTC Bulletin Board: CYXI) ("China Yingxia" or "the Company"), leading provider in the nutraceutical industry engaged in the development, manufacture and distribution of organic nutritional food products, supplements, and personal care products in the People's Republic of China ("PRC"), today announced that it has retained CCG Elite to design and execute its investor relations campaign.
"We look forward to improving our communication with investors and are pleased to collaborate with CCG Elite to increase our visibility both in the investment community and with the financial media," said Ms. Yingxia Jiao, Chief Executive Officer of China Yingxia.
China Yingxia, through its wholly-owned subsidiary, Harbin Yingxia, is engaged in the development, production and sale of health food products, including soybean meals and drinks, cactus based foods, rice products, and beauty cosmetics. China Yingxia's principle products and services are divided into five categories and include nutritional food products, dietary supplements, cosmetic products, raw cactus plants, personal care products and others. The Company has approximately 235 SKUs and produces approximately 64% of its products in house. The remaining products are purchased wholesale and resold or manufactured by third-party contracted companies, including Nestle. The Company sells its products through franchised retail outlets and regional distribution centers in the PRC.
Currently there are over 3,000 health food companies in China with total annual production over $6.2 billion. 1.45% of these companies have capital over $12.5 million, 38% are mid-sized companies with capital between $6.2 and $12.5 million, 48.05% with capital between $12,500 and $6.2 million and the remaining 12.5% are workshop style companies with capital less than $12,500. These statistics show that the majority of Chinese health food manufacturers are small to mid sized companies. The Company has a comparative advantage in capital, $37 million as of year ended, December 31, 2007, and scale compared to other health food companies.
China Yingxia enjoys competitive advantages due to its research and development capabilities, manufacturing capacity and sales force which acts as consultants to consumers. The Company's current growth strategy includes acquisitions as well as organic growth.
"China Yingxia is a leading provider of health food products in the PRC. The Company is uniquely positioned to take advantage of the growing Chinese middle-class consumer, who is keen on living a healthier lifestyle," said Crocker Coulson, President of CCG Elite. "With its wide range of products and services that cater to this lucrative market, China Yingxia is well positioned to succeed in this industry."
About CCG Elite
CCG Elite is a global, full-service investor relations firm, headquartered in Los Angeles, CA with offices in New York City, Newport Beach, Calif., Dallas, Texas, Hong Kong, Beijing, Shanghai and Tel Aviv. CCG Elite is uniquely positioned to provide outsourced, high-level investor relations solutions to its clients, combined with an in-depth understanding of Asia's corporate culture and economic environment, to convey their story to funds and broker-dealers located in the U.S. For further information, contact CCG Elite directly, or visit the Company's Web site at http://www.ccgelite.com .
About China Yingxia International, Inc
China Yingxia International, Inc., through its 100%-owned subsidiary, Harbin Yingxia Industrial Group Co., Ltd. ('Yingxia'), is primarily engaged in the development, production and sales of health food products in China. Yingxia is located in the Province of Heilongjiang in mainland China. Yingxia's products include soybean-based foods and drinks, longgu golden millet enriched products, cactus-based herbal supplements, personal care products, Nestle products, and organic rice products.
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SOURCE China Yingxia International, Inc.