Tour underscores The Gateway research mission
CHICAGO--(BUSINESS WIRE)-- After she was diagnosed with advanced breast cancer when she was three weeks pregnant, Lynette Bisconti, president of The Gateway for Cancer ResearchSM www.demandcurestoday.org, was determined she would beat the deadly disease, partly by eating foods that may fight cancer.
Today, The Gateway not only preaches eating right, but supports research aimed at developing complementary and alternative therapies from natural compounds, some of which are found in foods, to fight cancer.
This nexus of food and cancer research is being highlighted by Bisconti, who is spreading the word during tour stops in many cities, that cancer patients should eat foods high in antioxidants because the special molecules may prevent and fight cancer. It also draws attention to The Gateway’s overarching mission, funding research focused on saving lives. It has funded more than 90 clinical studies, aimed at many types of cancer, including studies for new drug therapies, novel combination therapies, and complementary and alternative therapies.
Bisconti is partnering with chefs who focus on healthy ingredients in television segments demonstrating that eating healthy is tasty too. It’s a healthier way of cooking: No more butter and nothing fried, but with all the flavor you’d like in a meal.
Table tents in each chef’s restaurant let patrons know about the TV segments while also providing easy and convenient ways to donate to The Gateway and get involved to join its fight against cancer. Ninety-nine cents of every dollar The Gateway receives goes directly to fund research.
Bisconti’s stop in Detroit will include Chef Randy Emert from Henry Ford West Bloomfield Hospital, as part of their participation in the “Balance Your Life Road Tour”, www.thebalancingact.com/tour. After the segment airs, you can also watch it at www.demandcurestoday.org/television.
Other new Gateway funding initiatives include the Cancer Canvas, where personal stories can be shared, and Fund a Day program where people can help fund a day of research. Go to www.demandcurestoday.org/cancercanvas for details.
ABOUT THE GATEWAY FOR CANCER RESEARCH
The Gateway for Cancer ResearchSM is a non-profit organization committed to funding innovative research and bold new ideas for lifesaving treatments. We’re demanding cures to improve and save the lives of today’s patients, now. Our mission is to speed clinical breakthroughs to the bedside to help cancer patients live longer, feel better and be cured today. Since our founding in 1991, The Gateway has funded $19 million in leading-edge research, including blending the best of conventional and complementary/alternative therapies. Follow us on [email protected] and become a fan at facebook.com/GatewayCancerResearch.
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INDUSTRY KEYWORDS: Health Fitness & Nutrition Restaurant/Bar Hospitals Oncology Philanthropy Retail Food/Beverage Foundation General Health