NEW YORK, June 4 /PRNewswire/ -- Tupperware Brands Corporation's Chairman and CEO, Rick Goings, and Chain of Confidence campaign spokeswoman, Brooke Shields, are encouraging women around the country to get a confidence boost at Tupperware's Camp Confidence. Camp Confidence is a new extension of Tupperware's Chain of Confidence campaign which launched last spring and celebrates female friendships and the intangible results of those relationships and supports Boys & Girls Clubs of America's SMART Girls program. Camp Confidence kicked-off today in an urban camp-themed setting at the famed Time Warner Center in New York City.
Last spring, Tupperware conducted a survey to determine the most significant source of women's confidence. Recently, Tupperware took the findings from the original survey a step further and commissioned a national opinion poll to learn more about what makes women feel confident. The new survey, conducted by Kelton Research, showed that an unprecedented 98% of women feel more confident about themselves if they have a healthy relationship with friends and family members.
Health and wellness, finances, relationships and beauty topped the list of topics which women said they discussed the most. Camp Confidence focuses on boosting confidence in these four key life areas through a panel of renowned experts, also known as "Confidence Counselors," who provide tips and advice for women in their respective areas of expertise. Counselors include: health & wellness guru Bethenny Frankel, financial expert, Laura Rowley, relationship coach, Logan Levkoff and beauty specialist, Carie Brescia.
"The response to Chain of Confidence has been overwhelming and now Camp Confidence will take the movement to the next level," said Rick Goings, Chairman and CEO of Tupperware Brands Corporation and National Chairman of Boys & Girls Clubs of America. "We are thrilled to have such a talented and passionate group of experts working with us to make Camp Confidence a meaningful outlet in women's lives. Tupperware Brands' commitment to women is not new -- we've been offering opportunities for over 60 years. Today we are committed to our global mission to enlighten, educate and empower women and Camp Confidence will help be instrumental in helping us reaching our goal."
Camp Confidence is available for women everywhere on www.ChainOfConfidence.com. The website has undergone an exciting makeover of its own in 2008. In addition to linking up and swapping confidence tips and stories with other women, visitors can now sign-up to receive email newsletters and SMS tips from the Confidence Counselors, contribute to Boys & Girls Clubs of America's SMART Girls program and participate in interactive voice-blogs through the website's updated technology.
"I'm so proud to be part of a campaign and community that celebrates women," said campaign spokeswoman, Brooke Shields. "The tips and advice offered through Camp Confidence are incredibly useful and women around the country can visit ChainofConfidence.com for their own confidence boost."
The Chain of Confidence campaign and the website have captured the attention of women everywhere. For more information on Tupperware's Chain of Confidence and Camp Confidence, please visit ChainofConfidence.com.
About Tupperware Brands
Tupperware is part of the portfolio of brands under Tupperware Brands Corporation. Tupperware Brands Corporation is a global direct seller of premium, innovative products across multiple brands and categories through an independent sales force of approximately 2.2 million. Tupperware categories include food preparation, storage, cooking and serving solutions for the kitchen and home. Tupperware Brands Corporation beauty and personal care brands include Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.
About Brooke Shields
Born and raised in New York, Brooke Shields began modeling at the age of eleven months old. She became one of the most photographed faces in the world and has graced the cover of nearly every national and international magazine including Life and three separate covers of Time. An icon of American culture for nearly her entire life, she has established a phenomenal acting career that encompasses television, film and theatre. Brooke attended Princeton University, graduating with honors in French Literature.
In 2005, the married mother of two daughters added 'bestselling author' to her list of accomplishments. Hyperion published "Down Came the Rain," a memoir discussing Brooke's journey through Postpartum Depression, which the Los Angeles Times described as 'a personal story told with candor and grace.'
Ms. Shields continues to lend aid to issues involving children's welfare and education. She has helped launch initiatives for 'Toys for Tots,' has teamed up with the Ronald McDonald House Charities and is an active participant with 'Habitat for Humanity.' Ms. Shields has partnered with Tupperware Brands Corporation for a second year, acting as the spokeswoman for their new campaign, Chain of Confidence, which encourages women to celebrate the bonds of female friendships and the confidence derived from those relationships.
About Confidence Counselors
Carie Brescia
Carie Brescia has worked as a professional in the makeup, skincare, and beauty industry for more than a decade and has represented leading national and international brands including Bobbi Brown, Trish McEvoy, Olay, Armani, and Nars. Most recently, Carie has expanded her business with private personal shopping for skincare and makeup, bridal and special-events makeup, and continued on-air appearances both in television and radio for major networks like ABC, CN8, and FOX.
Bethenny Frankel
Celebrity Natural Food Chef Bethenny Frankel is an authority on achieving and maintaining a healthy and balanced lifestyle. Bethenny's company BethennyBakes(R) ranges from a line of low fat, wheat, egg and dairy free baked goods to cooking services for private clients, and a custom meal delivery service. She is also a monthly contributor for Health Magazine writing her "Celebrity Diet Secrets" column and is regularly featured in national publications, television shows and radio. Her first publication, How to be Naturally Thin, published as part of a multi-book deal with Simon and Schuster, will hit shelves in March 2009.
Logan Levkoff, M.S., Ph.D.
Logan Levkoff is a relationship expert, author, TV personality and advice columnist. She works to create an environment where people feel comfortable asking (and getting answers to) their most personal questions. Logan serves as a trusted source for national television shows and magazines. She also penned the sex column for American Health and Fitness magazine, acted as the sexual advice columnist for Ellegirl.com and as the Adolescent Sexual Health Expert on The Sexual Health Network. Logan has written a contemporary book, Third Base Ain't What it Used to Be: What Your Kids are Learning About Sex Today and How to Teach Them to Become Sexually Healthy Adults for parents to help them to understand the role sexuality plays in their children's lives.
Laura Rowley
Laura Rowley is a journalist and author specializing in personal finance and values. She writes a weekly column called "Money and Happiness" for Yahoo!Finance, which receives 42 million visitors a month. The column is based on her book, Money & Happiness: A Guide to Living the Good Life, which shows readers how to manage money according to their values. She also writes a blog, www.moneyandhappiness.com/blog, and speaks to audiences nationwide on money and happiness. Rowley is a former reporter/producer for CNN Business News in New York and former money columnist for Self magazine.
SOURCE Tupperware Brands Corporation
