WEST CONSHOHOCKEN, Pa., May 1 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today it has appointed Barbara Dowling as Senior Vice President, Customer Engagements. With 20 years experience in the healthcare vertical on both the client and agency side, Barb has specialized in helping customers maximize the digital channel to address business critical issues. In this role, Dowling will be responsible for overseeing all customer engagements, ensuring industry-leading performance in delivering the best in digital strategy, design, optimization, and customer research as well as the enhancement of the overall customer experience at Cadient Group.
"Barb's first-class experience and strategic leadership are complemented by a collaborative approach that aligns well with Cadient Group," said Stephen Wray, President and CEO of Cadient Group. "Barb has garnered a broad range of experience and success in the pharmaceutical industry, as well as in the interactive agency world, and provides Cadient Group with strong client-facing leadership as we continue to grow our business and maximize valuable client relationships. We're pleased to have Barb join Cadient Group as an important addition to our executive team."
Prior to joining Cadient Group, Dowling served as Senior Vice President of Strategy, Sales and Service at Lathian Systems, Inc., a leading eDetailing provider, where she led the company's client services, strategic planning and business development operations. Dowling also spent more than a decade at DigitasHealth (MBC) where, as Senior Vice President and Executive Vice President, she had responsibility for multi-disciplinary account teams.
Dowling developed her brand marketing acumen at Merck where she held multiple sales and marketing positions for both professional and consumer audiences. Dowling earned a Bachelor of Science degree in Nursing from the University of Tennessee, Knoxville and trained as a clinical nurse, developing a strong sense of advocacy for patients and caregivers.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.
SOURCE Cadient Group