Buxton to Share Insights on the Use of Big Data in Healthcare at SHSMD Annual Conference

FORT WORTH, Texas, Sept. 25, 2014 /PRNewswire/ -- Buxton is pleased to announce that Bill Stinneford, senior vice president of sales and account management, will be a featured speaker at the upcoming Society for Healthcare Strategy & Market Development (SHSMD) Connections conference.  Healthcare professionals from around the country will gather in San Diego from October 12-15 for the annual event.

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Stinneford and Nikki Viner, vice president of market development for Mercy, the sixth largest Catholic health care system in the U.S., will discuss innovative applications of big data in a presentation entitled, "Using Big Data and Predictive Modeling to Support Network Development." The session will take place on Wednesday, October 15 at 9:00 a.m. PST.

"Although healthcare data is growing at a faster rate than ever before, there is a gap between data growth and data usage," said Stinneford. "Healthcare professionals need to understand the factors that lead to successful analytics initiatives and explore new applications to improve market development."

Buxton works with healthcare organizations to provide insights for market planning and marketing strategies. Healthcare clients include Texas Health Resources, Mercy, Quest Diagnostics and many more.

To meet with Buxton at SHSMD, please complete the contact form on our website. For more information about the conference, please visit the SHSMD website.

About Bill Stinneford

During the ten years he has been at Buxton, Bill Stinneford has worked closely with the company's largest retail, restaurant, healthcare and private equity clients, and has become a trusted advisor to businesses in those industries. In 2014, he was honored as a recipient of the Fort Worth Business Press' 40 Under 40 Award, given to top, rising executives in the community. He has been a featured speaker at a number of retail, restaurant and healthcare industry events including ICSC, NRF, SHSMD and the IFA's annual conference.

Stinneford received his bachelor's degree from Texas A&M University.

About Buxton

In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies.

For more information, visit www.buxtonco.com or follow us on Twitter.


Katie Russell



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