Brandofino Communications, Inc. and Augme Mobile Inc., Form Partnership to Bring Mobile Marketing to the Pharmaceutical Industry

Syosset, NY - April 27, 2009 - Brandofino Communications, Inc. publisher of Doctor's Digest and Augme Mobile, Inc. the leader in Consumer Mobile Response technology today announced the formation of Augme Mobile Health, a division of Augme Mobile, Inc. dedicated to bringing mobile marketing technology to the pharmaceutical industry.

Augme technology allows brands to take traditional and interactive media to a new level by tapping into existing consumer mobile and smartphone usage patterns. Instead of calling an 800 number for patient information, registering on a website for rebate/coupon offers, or writing companies for patient brochures, mobile phone users can simply TEXT (SMS) for instant delivery of Pharma brands' offerings right to their device's screen.

In addition to TEXTing for information, Augme offers emerging mobile interaction via 2D Coding, Shazam visual scanning and audio voice recognition. Augme has proprietary technology that enables Pharma brands to deliver information and offers instantaneously to ANY mobile device from any platform or carrier.

Augme also offers patented Modavox behavioral tracking, analytics and database targeting capabilities, and works seamlessly with Pharma brands' existing physician and patient databases. Modavox is a pioneer in online communications and owns a number of contextual targeting patents; they have invested in Augme Mobile, Inc. "Brandofino Communications is a leader in e-marketing and emerging mobile innovation for consumers and healthcare professionals, making them an excellent partner for us. Mobile marketing is currently sweeping the consumer packaged goods industry." says Anthony Iacovone, President and Founder of Augme Mobile, Inc. "We're thrilled to have developed this mobile marketing application for patients and physicians on demand."

Brandofino Communications is the publisher of Doctor's Digest, a bimonthly practice management guide offering advice from experts and thought-leaders in reducing medical errors, physician/patient communications, evidence-based medicine and other topics physicians do not learn in medical school. Brandofino Communications has been a leader in e-marketing and emerging technologies in the publishing field, offering print and e-subscriptions, vodcasts, podcasts and an iPhone application for the publication. Of Augme Mobile Health, publisher Jeannette Brandofino says, "I see so many possibilities for mobile technology for physicians and patients, and am thrilled to be working with Augme. Augme Mobile Health technology will now be encrypted to fulfill HIPAA requirements and will be fully PhRMA compliant."

For more information on Augme Mobile Health and its applications for patients and healthcare professionals, please contact:

Jeannette Brandofino, President Brandofino Communications 12 Spruce Park Syosset, NY 516-364-2575 [email protected]