BerylHealth Expands Leadership Team and Product Focus to Help Clients Manage Patient Populations and Prepare for Accountable Care

DALLAS, July 17, 2012 /PRNewswire/ -- BerylHealth, a technology-enabled patient experience company, has expanded its leadership team to include Bill Zahn as Vice President of Product Development and Product Management. Since 1985, BerylHealth has been the leader in enhancing the patient experience for over 500 hospital and health system clients through positive patient touch points and advanced data analytics that measure return on investment, campaign effectiveness and allow real-time feedback for process improvements.


Zahn has spent over twenty years in strategic marketing and product management leadership roles to drive product improvements, align product positioning and execute on the development of products and services that bring greater business efficiencies to clients. He previously served as vice president for Nationwide Better Health and was responsible for revenue growth, product outcomes, strategic partner alliance and client satisfaction for all product lines. Most recently, Zahn served as chief marketing officer for DynaMed Solutions where he led product strategy and design as well as product awareness through marketing and business development.

"We are pleased to welcome Bill to BerylHealth," remarks Steve Whitehurst, chief customer and strategy officer. "BerylHealth has demonstrated consistently over the past 27 years that our products and services improve the patient experience for hospitals across the country. Bill is a great addition to this organization and his expertise in product development and strategy will enhance our premium solutions for the hospitals and health systems we serve."

In his new role, Zahn will be responsible for aligning BerylHealth products and services with the evolving needs of our innovative customer base, which includes accountable care organizations, integrated delivery networks, as well as single and multi-hospital health systems. Zahn replaces Mark Williard who will assume the position of Senior Vice President, Product Strategy and Innovation. Williard will be responsible for developing leading strategies to meet the demands of new and emerging healthcare delivery models.

"BerylHealth plays a strategic role in helping ACO's and other advanced networks successfully manage their patient care coordination and satisfaction initiatives and provide more effective and positive patient experiences," adds Whitehurst. "With Mark's new focus on the market strategy development and execution, BerylHealth is able to advance its products and services quickly and more effectively for the needs of our clients."

BerylHealth's innovative product suite, CareLoop™, provides essential elements to support the entire care continuum including multiple patient touch points and emerging accountable care models. With increased focus on targeted disease management and follow-up communication, BerylHealth has designed a comprehensive data capture system and analysis at each step of the patient experience; patient referral, scheduling, appointment reminder and nurse triage services as well as follow-up calls and care coordination. This suite was designed with evidence-based best practices to increase hospital staff efficiency and patient satisfaction, plus strategies to reduce avoidable readmissions, protect system revenue, and improve HCAHPS scores for optimal reimbursement.


BerylHealth is a technology-enabled patient experience services company dedicated to improving relationships between healthcare providers and the communities they serve. BerylHealth helps hospitals become the "top of mind" provider by building lasting consumer relationships. By providing a compassionate, personal touch, robust data, and customizable solutions, BerylHealth extends the brand of the local provider through every patient contact, and provides hospitals with business insights that allow them to enhance their reputation and achieve their strategic goals. BerylHealth clients and their patients benefit from the personalized service, seamless, compassionate patient interaction and essential CareLoop™ products that are ideal for hospitals and health systems preparing for population health management and accountable care. Learn more at

SOURCE BerylHealth