Are social media waters as shark-infested as they seem?

"A friend of mine recently lamented that she skipped the chance to take a web design class in college because she figured the Internet would be a passing fad. Naturally, we had this conversation on Facebook," writes FiercePracticeManagement Editor Debra Beaulieu. Likewise, she says, the need to develop an active online presence for your medical practice is not going away either. "The reasons for this are many. For one, today's consumers are increasingly becoming accustomed to information being streamed to them, rather than having to dig through the Yellow Pages to find it." FiercePracticeManagement