Anthem readies e-visit pilot; Is DTC advertising effective?

> Anthem Blue Cross and Blue Shield's Maine arm is launching a pilot test under which it will pay physicians for "e-visits" with patients. FierceHealthIT

> Everyone seems to have something to say about direct-to-consumer advertising, but the real question is whether it's effective, according to one analysis. FiercePharma

> A group of clinicians and public-health leaders are calling for the creation of a specialized database to track drug risks and benefits. FierceHealthIT

> In Hospital Impact, contributor Christopher Cornue describes how he resigned his hospital CEO post to address the needs of his family. Blog

And Finally... These vandals will definitely be getting coal in their stocking. Article

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