Amplicare Names New President

Rob Grubb, accomplished healthcare IT executive, joins Amplicare

BIRMINGHAM, Ala., Dec. 21, 2010 /PRNewswire/ -- Amplicare, a market leader in Web-based Actionboard information management with Referral Source Maximization for Hospice, Home Health and Skilled Nursing, is pleased to welcome Rob Grubb as President.

(Logo: )

"I am very pleased Rob has joined us," said Larry Stein, CEO of Amplicare. "Rob brings strong operations and sales leadership to position us for added growth."

During his remarkable 20-year career, Rob Grubb has excelled in business development, sales and marketing of healthcare technology. He has had particular success growing new businesses from infancy to market leadership.

Most recently, Rob was Senior Vice President of Production Operations for Emageon, Inc., a medical technology firm. In this role, Rob oversaw the company's engineering and manufacturing, directing improvements in processes and production. He also served as Senior Vice President of Sales, and during his tenure sales increased from $1 million to more than $100 million.

Prior to joining Emageon, Rob successfully created effective sales and marketing teams, serving in similar executive, sales and marketing roles for other technology firms.

"I am excited to join Amplicare, a leader in healthcare information technology. Amplicare is positioned to provide our customers with innovative web-based solutions, allowing them to streamline their organizations. Our partnership allows our clients to provide the highest level of patient care while increasing revenues," said Rob Grubb.

About Amplicare

Amplicare, formerly known as Shadow Ventures, is headquartered in Birmingham, Alabama and serves the Hospice, Home Health and Skilled Nursing segments of the healthcare industry. Interfaced with clients' clinical, transaction and financial systems, compliance and operational systems, Amplicare's Actionboard System and Mobile Companion products provide dynamic information delivery that goes far beyond any traditional reporting and data mining. Actionboards include all areas of operations, including compliance, clinical, bereavement and counseling, financial, referral source maximization, high value physician interaction and sales. Amplicare's unique Actionboard System delivers real time access to data along with monitoring of key hospice and home health information, combined with a sales and marketing solution.

Amplicare's Actionboard System is hosted and delivered to clients via the Web or using mobile devices, minimizing information technology labor and lowering IT costs.

Amplicare serves more than 250 hospice, home health and skilled nursing agencies, including some of the largest in the country.

Call 866-329-3023 or visit for more information.

SOURCE Amplicare