The American Society for Aesthetic Plastic Surgery Makes its Debut on YouTube With Breast Augmentation Videos

NEW YORK, May 1 /PRNewswire-USNewswire/ -- The American Society for Aesthetic Plastic Surgery (ASAPS) released the final installments of their three part series titled "Breast Augmentation, Real People. Real Surgery" (http://www.youtube.com/user/asapsvideo) on YouTube on April 29, 2008. The first segment was released on March 17, 2008 and received over 2,000 hits in the first month online.

The videos were developed to help patients make an informed decision about plastic surgery and safely achieve a satisfied outcome when considering breast surgery. Over 10.6 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2007, according to ASAPS statistics. Women had 91 percent of cosmetic procedures, and the number one surgical procedure that women underwent was breast augmentation (http://www.surgery.org/public/procedures/breast_augmentation).

The first episode features a real patient talking about her breast enhancement experience. It lists the top five reasons women choose to have breast implants including: to look better in clothes; to have larger breasts; to feel better about themselves; to feel more confident; and to feel less self-conscious. While all three breast augmentation videos address how breast implants can enhance appearance and boost self-image, the videos also suggest that breast augmentation won't necessarily change one's looks to match an "ideal" image. The public education videos underscore the importance of making fully informed decisions before a woman decides to have surgery, considering carefully her options and evaluating her expectations as well as possible outcomes, and discussing them with her plastic surgeon certified by The American Board of Plastic Surgery (ABPS).

ASAPS is devoted entirely to advancing the field of cosmetic plastic surgery through education and research and produced these videos to capture the reality of plastic surgery. There are plans to roll out a series of videos that cover the most popular surgical and nonsurgical cosmetic procedures that consumers consider undergoing. In addition, ASAPS offers consumers the ability to learn more about cosmetic procedures through its website, www.surgery.org, populated with consumer information, a public forum to ask questions to board-certified plastic surgeons, along with a membership directory to find a board-certified plastic surgeon (http://www.surgery.org/public/find_a_surgeon).

To view the breast augmentation videos on YouTube, click on the link below:

http://www.youtube.com/user/asapsvideo

Or, view the ASAPS breast augmentation videos on surgery.org by clicking link below:

http://www.surgery.org/public/videos.

About ASAPS

The American Society for Aesthetic Plastic Surgery is the leading organization of board-certified plastic surgeons specializing in cosmetic plastic surgery. ASAPS active-member plastic surgeons are certified by the American Board of Plastic Surgery or the Royal College of Physicians and Surgeons of Canada. www.surgery.org.

About YouTube

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.

SOURCE American Society for Aesthetic Plastic Surgery

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