The AMA has decided to put its stake in the ground on the issue of health reform, launching a multimillion-dollar advertising campaign promoting its approach to covering the uninsured. The trade group is spending at least $5 million to get its message out, placing ads in high-profile venues like USA Today and the New York Times. The campaign, dubbed "Voice for the Uninsured," pitches AMA's proposed solutions to the uninsured problem, including tax credits and federal dollars to expand SCHIP, Medicaid and other government programs.
To learn more about the campaign:
- read this Associated Press item
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