Georgia Health Plan Aims to Grow Customer Base; Comply with Healthcare Reform Regulations
CHARLESTON, S.C., March 16, 2011 /PRNewswire/ -- Benefitfocus today announced that Alliant Health Plans has chosen the BENEFITFOCUS® Platform to provide online enrollment to its customers and to gain market advantage. Based in Northwest Georgia, Alliant is a leading provider of healthcare insurance in the state and serves members in the business and individual markets.
Alliant's business customers can use the Benefitfocus Platform to shop, enroll, manage and exchange benefit information. All Benefitfocus technology is delivered through Software as a Service, a model that allows Alliant to offer a diverse portfolio of plans without the complexity and cost of hosting and managing its own technology.
Healthcare reform played an important factor in Alliant's decision to partner with Benefitfocus. As a boutique health plan focused on service rather than transactions, Alliant increasingly realized that the right technology could operationally prepare them for increased competition, as well as participation in a state-based insurance exchange. Alliant needed a scalable solution that could quickly meet current and future Patient Protection and Affordable Care Act (PPACA) requirements.
"After the passage of the PPACA last March, we knew we needed a technology solution to comply with massive regulations, expand our presence in Georgia and better serve our existing customers," shared Al Ertel, Chief Operating Officer at Alliant Health Plans. "As we evaluated technology options, we found the Benefitfocus Platform to be the right fit."
The Benefitfocus Platform gives Alliant's customers one place to shop and enroll in benefits, update demographic information, make changes due to life events, reference information about available plans and complete new hire and Open Enrollment elections. HR Administrators can manage their daily workflow with a sophisticated suite of administrative tools and take advantage of more than 50 reports that help automate time-consuming tasks. Because the Platform is Web-based, Alliant and its customers can access benefit information online, anytime. A user-friendly interface and integrated support tools help simplify enrollment for Alliant members with all levels of computer expertise.
"Alliant Health Plans chose to partner with Benefitfocus based on both the sophistication of its technology and its reputation in the marketplace," said Mark Mixer, Vice President of Sales & Marketing at Alliant Health Plans. "We were impressed by Benefitfocus' established record of success with some of the country's largest health plans, and its recent expansion into the government space as well. We are excited that the Platform's enrollment and benefit administration technology is available to our customers, and are confident that these tools will be of value to them and help them meet their own operational goals."
"Alliant is a health plan that is truly focused on the needs of its members and personalized customer service," stated Shawn Jenkins, Benefitfocus President and CEO. "We are proud that Benefitfocus technology is now part of that quality service and will allow Alliant to continue to expand its customer base."
About Alliant Health Plans
For nearly 13 years, Alliant Health Plans has been a leading provider of healthcare insurance in Georgia. The not-for-profit company was founded by healthcare providers in Northwest Georgia, with a distinct goal: focus on the overall health and well-being of clients and serve them proudly, with honor and integrity. Alliant Health Plans is a licensed Provider Sponsored Health Care Corporation (PSHCC), offering a wide choice of plans for businesses and individuals. Plans include Flat Dollar Plans, Percentage Plans, Qualified Plans and a Personal Health Record, called PHRAnywhere. By putting doctors in charge of treatment decisions and patients ahead of profits, Alliant is returning medicine to its original purpose: healing. www.AlliantPlans.com
Benefitfocus is the largest healthcare and voluntary benefits software provider in the U.S. with 11,912,683 consumers, 302,781 employers, 59,121 brokers and 3,128 carrier representatives live on the Benefitfocus Platform. Benefitfocus offers a single Web-based platform for benefit shopping, enrollment, management and industry-standard data exchange. Benefitfocus – All Your Benefits. One Place. www.benefitfocus.com