Agion, a global leader in natural antimicrobial solutions, has announced the launch of a unique website experience starring Florence Henderson, America's favorite TV mom. Shot on the original (but reconfigured) set of the classic '70's TV sitcom that made Henderson an American icon, "That's Revolting!" features Henderson as the mom in a whacked family that's inadvertently passing microbes to each other in a series of over-the-top comedic videos. Florence also plays the perennially cheerful host, who urges web viewers to 'Spot the Germs' before family members get ill with everything from Flesh Eating Bacteria to Salmonella. It's fun for the whole family!
WAKEFIELD, Mass. (BusinessWire EON) September 25, 2007 -- "We're thrilled to have Florence Henderson help us demonstrate just how prevalent germs and microbes are in a typical home, and what families can do about it without using harsh synthetic chemicals," said Agion VP of Sales and Marketing, Ginger Merritt. "We were fortunate to have retained Florence, who is also a leading spokesperson for City of Hope Hospital, which incorporates Agion-protected products," added Merritt. "Although the comedy scenes are certainly Revolting with a capital 'R', we hope the site brings attention to the lurking dangers of microbes in our everyday environment; in a way, this is the Internet's first anti-viral viral marketing campaign."
Agion's patented technology harnesses the natural antimicrobial properties of silver to naturally and continuously resist the growth of microbes. The Agion technology is available in a spray, SilverClene24(TM), an all-natural and odorless liquid disinfectant and virucide that cleans any hard, non-porous surface and keeps it clean and germ-free for 24 hours. Leading brands have also chosen to build Agion technology directly into their products - from cell phones to footwear.
"That's Revolting!" is Florence Henderson's first foray into the burgeoning world of online video. While much has changed since Henderson appeared in the Brady Bunch, the acting, costumes and production style for "That's Revolting!" maintain the manic happiness and bright colors of classic TV sitcoms, right down to the laugh track. But instead of grappling with '70's issues such as women's rights, the modern family in "That's Revolting!" tackle their issues with a 2007 twist. For example, the kids take on global warming by inventing their own 'Global Cooling Machine', which is powered by their pet hamster, Fluffy. Everything's gee-wiz great until Fluffy gets a little carried away, making the contents of his cage rain down on everything from the raw chicken livers to dad's pudding snack. In another scene, Alicia - the family's housekeeper - tries to fight horrible odors the old fashioned way, unleashing a 'Chemical Blast' of apocalyptic proportions.
Only you, the viewer, can spot the germs in time to keep Florence's family a-ok - if you really want to.
Created by Captains of Industry, a Boston-based marketing firm, www.thatsrevolting.com is designed to engage customers on the Internet, help them learn about germs and microbes in a fun and entertaining way, and discover how Agion's natural antimicrobial solutions can provide an alternative to harsh chemicals.
About Agion Technologies, Inc.
Agion Technologies, located in Wakefield, Massachusetts, is a leader in providing customized, natural antimicrobial solutions based on silver that continuously inhibit the growth of bacteria, mold and fungus. Agion's antimicrobial technology is used in consumer, industrial and healthcare industries and has been incorporated into a variety of products including cell phones, shoes, keyboards, pens, water filters, air conditioning and heating units, medical catheters, ice machines and faucet handles. Agion also offers SilverClene24, an odorless disinfectant and virucide with a 24-hour active surface kill. SilverClene24 is effective against a wide range of bacteria including MRSA and VRE. Agion's customers include many leading brands such as Motorola, PPG Industries, Starensier, Fosshield, DuPont, Bostik, Adidas, Samsill, Ice-O-Matic, Assa Abloy, Stanley Bostitch, Aquatronics and Oster. Since the company's founding in 1997, Agion Technologies has led the market for naturally safe antimicrobial solutions with support from private equity funds and strategic partners including BASF Venture Capital, H.B. Fuller Ventures, Emerald Technology Ventures, Motorola Ventures and Paladin Capital Group. For more information about Agion Technologies, visit www.agion-tech.com.