NASHVILLE, Tenn.--(BUSINESS WIRE)-- Physician alignment initiatives help boost hospital volumes. An effective physician relationship management program is the most effective way to build bridges with physicians and gain market share according to the latest thought paper from Aegis Health Group, “The Four Keys to a Successful Physician Relationship Management Program.”
In the paper Aegis, the nation’s leading provider of business development strategies for hospitals, explores these four key elements to the success of a physician relationship management program:
- Strategic deployment of resources
- Executive and operational support
- Unwavering sales focus and intensity
- Accountability and measuring results
“A successful physician relationship management program doesn’t need to be complicated; however, attaining success requires a tireless focus on these four key elements,” said Aegis President Pearson Talbert. “Using a strategic physician relationship management approach that integrates high-tech and high-touch, Aegis has been able to help its client hospitals foster stronger connections with doctors and gain market share as a result.”
The paper explores three types of alignment that can be achieved with a strong physician liaison managing the physician relationship management program. These are referral alignment, economic alignment and strategic alignment. It also provides examples of the results some hospitals have realized through successful physician alignment initiatives.
“The Four Keys to a Successful Physician Relationship Management Program” and Aegis’ other thought papers, including “Hospitals at a Crossroads: Achieving Success in an Era of ACOs” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” are available free when you request an Aegis Passport at www.aegisgroup.com.
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com or www.aegishi4.com.
for Aegis Health Group
KEYWORDS: United States North America Tennessee
INDUSTRY KEYWORDS: Practice Management Health Hospitals Managed Care