Abrazo Health Care Implements Aegis Health Group’s Physician Relationship Management Solution

PHOENIX--(BUSINESS WIRE)-- Abrazo Health Care, part of Nashville-based Vanguard Health System, has engaged Aegis Health Group to establish a physician relationship management program. One of Arizona’s largest healthcare organizations, Abrazo serves the metropolitan Phoenix area through six hospitals, a physician medical group and two health plans.

Aegis’ physician relationship management program combines the latest technology with a high-touch approach that helps hospitals better address the needs and supports the professional goals of medical staff. Aegis’ custom-designed solution includes a trained physician relationship specialist to serve as a liaison between Abrazo and its more than 2,100 affiliated physicians. That liaison will use Aegis’ proprietary contact management software, called PRISM, as well as sales training and program development support. PRISM allows Abrazo to respond to individual doctor’s requests in a personal and efficient manner and measure the value of building long-term relationships with their physicians using a data- and results-driven approach.

“With a mission and vision to help people achieve health for life, we must work collaboratively with our physician partners to serve patients and our community,” said Jim Banahan, senior vice president of strategy and business development. “Aegis Health Group’s proven strategies and useful tools are helping us collaborate more successfully with physicians and connect patients to Abrazo Health Care.”

Strategic physician relationship management programs enable hospitals to attract and retain top physicians and increase patient volume and revenue. The most effective initiatives achieve alignment in three areas – referral, strategic and economic – and they must be measurable, sustainable and accountable. Aegis thought paper, “Four Keys to a Successful Physician Relationship Management Program,” explores the components hospitals need to create effective relationships with their doctors. The paper is available free from www.aegisgroup.com.

“A targeted, strategic and measurable approach to physician relationship management will allow Abrazo to effectively identify those issues that are most important to their doctors and allow them to achieve a high degree of synergy,” said Rochell Pierce, Aegis’ vice president of physician relationship management.

About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ Physician Relationship Management strategy fosters stronger and mutually beneficial relationships between hospitals and their medical staff as well as the broader physician community. Further information about all of the products available through Aegis is available at www.aegisgroup.com.

About Abrazo Health Care
As the second largest health care delivery system in Arizona, Abrazo Health Care is committed to providing excellent medical care to the residents of Maricopa County. The Abrazo system includes five acute care hospitals: Arrowhead Hospital, Maryvale Hospital, Paradise Valley Hospital, Phoenix Baptist Hospital and West Valley Hospital; and one specialized cardiovascular hospital, Arizona Heart Hospital; with a combined 1,027 licensed beds. In addition the system consists of two health plans: Phoenix Health Plan, and Abrazo Advantage, serving nine counties in the state; School-Based Health Centers; and Abrazo Medical Group with 70 employed physicians in 19 Valley locations. Visit www.abrazohealth.com for more information.


Carol Stevenson, 818-597-8453, x3
[email protected]

KEYWORDS:   United States  North America  Arizona  Tennessee

INDUSTRY KEYWORDS:   Technology  Data Management  Networks  Software  Practice Management  Health  Hospitals  Professional Services  Consulting  Managed Care