7th Annual ReviveHealth Payor Survey Reveals Trust Factor as Important as Rates

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Brandon Edwards, 805-698-5780 (mobile)CEO

With favorability ratings on par with Congress, health insurer WellPoint for the second year in a row ranked worst in overall favorability in a national opinion survey of 373 hospital and health system executives. Conversely, the health plan’s not-for-profit Blue Cross Blue Shield brethren ranked best in overall favorability, tied with Cigna, which made the top of the favorability list for the second straight year, according to results released today from the 7 Annual ReviveHealth National Payor Survey.

“There is a complete lack of correlation between payment rates and a hospital’s perception of that payor. Trust is what’s important,” said ReviveHealth CEO Brandon Edwards. “The trust factor is huge when it comes to hospitals and health plans being able to play nice in the new world order of risk-sharing and improved health outcomes.”

WellPoint, which runs Anthem Blue Cross in California and health plans in 13 other states, had an overall favorability rating of 16 percent compared to independent Blue Cross Blue Shield plans’ rating of 49 percent, tied with Cigna. UnitedHealthcare held firm as the health plan with the most consistently poor reputation among hospitals for honesty, candor and payment.

The survey, conducted Feb. 5 - March 31 in partnership with and , targets hospital leaders who negotiate managed care contracts with national health insurance companies. The margin of error is +/-4.8%.

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ReviveHealth is the leading strategic communication firm specializing in Health Services, Health Technology, and Healthy Living. Named ’s 2013 Boutique Agency of the Year and Best Boutique Agency to Work For (2013, 2012 and 2011) by , ReviveHealth is among the nation’s Top 15 firms for health care strategic communication (). The firm’s clients include physician organizations, health care industry associations, health technology companies, wellness and population health companies, major hospitals and health systems, and academic medical centers. ReviveHealth has offices in Nashville, Tennessee, and Santa Barbara, California, and can be found on the web at .