Salesforce is expanding its consumer data platform offering to healthcare and life sciences companies to support the shift to tech-enabled care delivery.
Announced at this year’s Healthcare Information and Management Systems Society (HIMSS) Global Conference in Orlando, Florida, the Customer 360 for Health offering connects Salesforce’s existing solutions on a single platform for use in healthcare.
The new healthcare suite includes care coordination support via Slack, virtual care infrastructure for remote visits and health scoring tools to predict outcomes as well as features to help organizations meet HIPAA compliance requirements.
The launch builds upon Salesforce’s Health Cloud platform, which it updated last year to include cloud-based remote patient monitoring and improved care coordination support.
“Healthcare leaders are looking to create streamlined ways for their employees to collaborate while keeping patients at the center of care,” said Kevin Riley, senior vice president and general manager of healthcare and life sciences at Salesforce. “These new innovations make that possible and help healthcare and life sciences organizations of all shapes and sizes adapt and grow in more tech-enabled ways.”
The health scoring solution, which can produce actionable insights to identify patients at risk, is integrated with Salesforce’s customer data solution to allow organizations to link patient and member data from multiple sources into a single place.
The tech company will also offer B2B companies features to expand into direct-to-consumer strategies to sell to consumers that manage their own care while protecting their data.
“Salesforce’s new innovations are built for a post-pandemic era where enabling organizations to provide care from anywhere is table stakes and offering insight into clinical and medical risks at the population level is a must,” said Amit Khanna, senior vice president of Health Cloud at Salesforce. “We’re excited to empower healthcare and life sciences organizations with the technology they need to personalize service and communications at scale by keeping patient-centric experiences top of mind.”
Aiming to aid providers in personalizing patient care, the solutions will be used by clients including Teladoc Health and Ovation Medical, Salesforce said.
The tech company also inked a multiyear deal with Humana in September 2020 for the payer to deploy Salesforce’s Health Cloud platform to improve care coordination between members, care teams and providers.
The San Francisco-based company first launched its Health Cloud in 2015 to help providers manage patients, drawing health data from electronic medical records, devices and wearables.
The company touted the platform as a “patient relationship management tool,” built to give providers a more complete view of each patient.
Salesforce rolled out a COVID-19 testing and vaccination management solution this February called Safety Cloud, which includes vaccination verification tools.
That solution builds on Salesforce’s Vaccine Cloud, launched in December 2020 to help organizations manage vaccine administration at scale.