Providers use consumer data to profile health risks

Some healthcare providers use publicly available data to profile their patients and create a risk score based on their purchase, according to Bloomberg Business Week. The data includes not only credit scores but purchases that suggest the consumer smokes or engages in other behaviors that may compromise his or her health. The data may include food purchases to predict a risk of heart attack, or whether the patient lives in a high pollen area to determine asthma risk. Carolinas Healthcare is among the most prevalent users of consumer data--a practice some patients say is overly intrusive. Read the full article at FierceHealthcare



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