Despite moving toward a medical home model, encouraging physician referrals can still be a way for hospitals and healthcare systems to boost their bottom lines, Medical Marketing & Media has reported. Not only can there be financial benefits, but large providers can also become more efficient by using the referral process to tweak staffing levels systemwide. Hospitals and systems should standardize the process for referrals and gather specific data regarding physician potential, ensure physician master data is accurate and develop multichannel marketing strategies, the publication reported. Article