Inova Health System changes tactic, targets employee wellness market

Not-for-profit Inova Health System in Falls Church, Va., is changing its business development tactics. In March, Inova pulled out of a commitment to provide $25 million over five years to the Ignite Institute, reports GenomeWeb Daily News. Inova had inked the deal with the startup research center working in personalized medicine in order to give its patients access to new diagnostics and treatments. However, the recession made fulfilling that obligation more difficult than expected.

Now Inova has turned to Nashville, Tenn.-based Aegis Health Group to help grow market share. Aegis will provide proprietary tools and on-campus employee relations specialists to help Inova hospitals offer local employers strategies to manage employee health. Inova will be able to link hospital programs to specific employer needs by identifying at-risk employees through the development of personal health profiles. The Aegis deal applies to all seven Inova hospitals: Inova Alexandria Hospital, Inova Fairfax Hospital, Inova Fair Oaks Hospital, Inova Loudoun Hospital, Inova Mount Vernon Hospital, Inova Medical Center-Dulles South and Inova HealthPlex Franconia-Springfield.

To learn more:
- read the GenomeWeb Daily News article
- read the Aegis press release

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