Healthcare providers lag on marketing front

The healthcare sector is lagging behind other industries in terms of marketing relevant messages to consumers, according to the publication Chief Marketer. Among the issues: Most healthcare marketing emphasize a provider's advanced technology or team of experts, which often leads to uninspiring messages. "The classic image of the family doctor no longer resonates with a more cynical population that spends more time talking to the billing department than the physician," according to the article. "Only by showcasing the faces and personalities behind the hospital can healthcare marketers begin to reclaim consumer trust." The article suggests that providers highlight other issues, such as patient satisfaction metrics, as well as employ social media on a larger level. Read the full article at FierceHealthcare

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