Healthcare conference provides roadmap for leadership

Healthcare business executives should look at the Affordable Care Act as a business opportunity rather than something that should create fear, according to a Forbes columnist. That was Todd Hixon's conclusion after attending the annual J.P. Morgan Healthcare Conference in San Francisco. Among Hixon's observations: Healthcare leaders should be more focused on community-based care delivery; they should improve efficiency in order to attract the 30 million Americans who will be newly insured under the ACA; and they should be aware that many of these consumers will be buying their healthcare services directly. "High deductible plans and exchanges are making patients into consumers. Transparency of medical outcomes and prices is happening. It takes a new therapy 13 years to move from demonstrated efficacy to standard of care, and that is far too long. Change is accelerating," Hixon wrote. Read the full report at FierceHealthcare