Trent Haywood, M.D., J.D., is a member of FierceHealthcare's Editorial Advisory Council. He is senior vice president and chief medical officer for the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. The BCBS System is the nation's largest health insurer covering one-in-three of all Americans.
As the Association’s chief medical officer, Haywood supports the innovation of BCBS companies in communities around the country as they improve the choices of healthcare quality and patient safety for their members. He is responsible for the Office of Clinical Affairs, which includes the Center for Clinical Effectiveness, Center for Clinical Practices and the Center for Clinical Value. Collectively, the Office of Clinical Affairs supports opportunities between BCBS companies and stakeholders to improve the choices of affordable, high quality healthcare provided to members.
Haywood also serves as president of the BCBS Institute, an independent licensee of BCBSA and a first-of-its-kind benefit corporation established to address social determinants of health through technology and strategic collaborations. The Institute extends the traditional healthcare service delivery model into the community to enhance the capacity for health outcomes.
In addition, Haywood oversees the National Council of Physician Executives, which consists of chief medical officers and chief pharmacy executives that guide the clinical direction across BCBS companies. He provides clinical leadership for the 5.4 million-member Federal Employee Program and clinical guidance to Blue Health Intelligence, an independent licensee of the BCBSA. In 2018, Haywood was appointed by the Comptroller General of the U.S. to the governing board of the Patient-Centered Outcomes Research Institute, established to investigate the relative effectiveness of various medical treatments.
Before joining BCBSA, Haywood served as senior vice president and chief medical officer for VHA, Inc., where he developed best practices to drive quality, stimulate clinical innovation, and support pay-for-performance, and prepared for consumer-driven healthcare. Prior to joining VHA, he was deputy chief medical officer for the Centers for Medicare and Medicaid Services, where he led agency priorities including quality public reporting and value-based payment innovations.
Haywood received a bachelor’s degree from the University of Notre Dame and a medical degree from the University of Illinois in Chicago. He completed his internal medicine residency at Loyola University. Haywood also holds a law degree from Northwestern University School of Law.