Tadd M. Pullin

Tadd M. Pullin
Tadd M. Pullin

Tadd M. Pullin is the senior vice president of Marketing and Strategy Development at The Nebraska Medical Center in Omaha, Neb. He can be reached at[email protected]

Stories by Tadd M. Pullin

Making the marketing shift from volume to value

As policy and strategy experts opine about the merits of local market hospital mergers, large regional and national hospital systems, the need for integrated delivery of care across the continuum, and success being defined by empty hospital beds and healthier populations, I can't help but have flashbacks to the early 1990s when I began my career in healthcare administration.