It's no secret that people take to social media when they have a complaint. It's been said many times that brands need to be in social media, because even if the brand isn't out there, people can still mention it, in both good and bad ways. Hospitals are no exception to this rule.
By Nancy Cawley Jean Back in 2011, I wrote a Hospital Impact post about why doctors should be careful when using social media. I'm not changing my stance on the issue, but I recognize that social...
Saying that hospitals are conservative is an understatement. We don't like to take risks, we don't like to test the waters and we don't like having things out of our control. All good reasons to be wary of social media. But the fact is, social media is here to stay, and more and more hospitals are recognizing this and dipping their toes into the social waters as another marketing and brand-building tool.
For anyone who manages social media for a hospital, you know it's definitely not a 9-to-5 job. For most of us, it means continual monitoring, and usually posting on nights and weekends as well. After doing this for more than three years now, I've come to rely on some favorite tools I find helpful. I want to share them with you, but I'd also love to hear how you manage things on a regular basis.