Gienna Shaw is editor-in-chief of FierceHealthcare.com, a B2B website for payer and provider executives, and oversees the FierceHealthcare, FierceHospitals, FiercePracticeManagement, FierceHealthPayer, FierceHealthFinance and FierceHealthIT e-newsletters. She moderates live events for the FierceHealthcare group and is an expert speaker who has presented at industry events and to individual hospitals and heath systems. A graduate of Suffolk University in Boston, she’s been a reporter and editor for more than 25 years. Prior to joining FierceMarkets in 2011, she was a senior editor for HealthLeaders Media, covering the business of healthcare, including health IT, social media, healthcare marketing, patient experience and more. Prior to that, she was a reporter for daily news outlets, covering business, politics and local and breaking news. She has edited several healthcare management books and is the author of three non-fiction books—two on hospital, health system and physician practice advertising and one on Celtic mythology.