As Principal of Cultural Attractions and Research for Thinkwell Group, Cynthia is responsible for bringing guest behavior, museum, and education perspectives to all Thinkwell projects. Her twenty years of experience spans from permanent and traveling museum shows to multi-use destination resort planning, ranging from creative exhibition and curriculum development to experience assessments and strategic planning. Prior to joining Thinkwell, Cynthia worked for the Museum of Science & Industry. She earned her Bachelor of Arts with honors in biology from Williams College, and a Master of Science in Genetics from the University of Chicago. Alongside an extensive list of publications and talks, she has served on a variety of industry boards and is the recipient of the 2018 Roy L. Shafer Leading Edge Award for executive leadership from the Association of Science-Technology Centers.