Now that America's Health Insurance PlansAHIP Instituteconference has come and gone, the industry's lobbying group has turned its attention to its next major task--replacing longtime President and CEO Karen Ignagni.
The Government Employees Health Association's effortsto address the health needs of its roughly 85,000 moderate-risk members aim to strike a balance between the frequent interventions that high-risk members receive and the casual care reminders that low-risk members get.
As the Baby Boomer population enters its Medicare years, beneficiaries tend to be sicker than their predecessors. However, they are also living longer. That combination will strain both beneficiaries themselves and the Medicare system at large.
As the health insurance market continues its shift toconsumer-driven health plans, payers gain an edge by implementing technology that improves consumer engagement as well as the management and delivery of benefits.