Brenda Schmidt

Brenda Scmidt
Brenda Schmidt
Founder and CEO

Brenda Schmidt is a member of FierceHealthcare's Editorial Advisory Council. She is the founder and CEO of Solera Health. In her role, Brenda leads Solera’s strategy for consolidating highly fragmented chronic condition prevention and management programs and services into one integrated network, allowing health plans and medical providers to increase consumer participation, and ultimately enhance outcomes while lowering associated costs. She is on the board of directors for the Population Health Alliance which was created to ensure evidence-based advocacy on total population management issues by either leading efforts or partnering with strategic industry leaders.

While it is difficult enough for a business to simultaneously achieve operational, financial, and clinical goals, Brenda Schmidt achieved all three while also bringing a new business model to market.

Solera Health was founded in 2015 around Brenda’s belief that there is no one-size-fits-all approach to getting and staying healthy. She founded Solera to change that paradigm, creating a technology platform to connect people to the “best fit” digital app or in-person community provider to help them maintain and improve their health. This consumer-first approach combined with performance-based medical claims payments has transformed a previously chaotic landscape into a personalized approach tailored to each person’s unique health needs and goals.

Brenda’s has been making an impact through her entire career, first at Baxter Healthcare Corp, then as CEO of Viridian Health in Phoenix. Brenda also serves in the boards of the AZ Bioindustry Association, American Diabetes Association, and Healthcare Executive Group. Brenda also mentors promising healthcare technology startups as a mentor for the Cedars Sinai TechStars accelerator.

Brenda has her undergraduate degree in microbiology from Indiana University, Master’s in immunology from the University of Wisconsin-Madison and MBA from Arizona State University’s W.P. Carey School of Business.