Andrea J. Simon

Andrea J. Simon
Andrea J. Simon

Andrea J. Simon, Ph.D., is a former marketing, branding and culture change senior vice president at Hurley Medical Center in Flint, Michigan. A corporate anthropologist, she also is president and CEO of Simon Associates Management Consultants.

Stories by Andrea J. Simon

Adapt hospital culture to changing times

With all the changes taking place in healthcare, now is a good time to look at your hospital's culture. I wrote a series of blog posts on my work with Hurley Medical Center in Flint, Michigan, where I twice served as interim senior vice president of marketing and branding, most recently from 2010-2011.

What do patients really want ... and do docs care?

I have been conducting innovation games with consumers for a healthcare system client and have been struggling with the huge disconnect between what patients really want in the care and caring that physicians and healthcare systems are supposed to deliver, and what they're getting.