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Survey: Seniors select BCBS Medicare plans based on brand familiarity, disregard star ratings

When it comes to selecting Medicare plans, star ratings have little impact on seniors' decisions. Instead, they tend to focus more on the brand's familiarity and track record, according to a recentsurveyfrom HealthPocket. HealthPocket looked at star ratings for Blue Cross and Blue Shield (BCBS) Medicare plans to determine whether their quality carried out across the Blues' brand, and how knowledge of the brand's reputation impacted consumers' choices Here's a rundown of what the survey found.
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CMS' Medicare Advantage Star Ratings on the rise

Overall performance for Medicare Advantage plans with prescription drug coverage (MA-PD) will increase from 3.86 in 2014 to 3.92 in 2015,based onthe Centers for Medicare & Medicaid Services 2015 Star Ratings.
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Hospitals invest in physician leadership

Even the best doctors aren't necessarily born leaders. Rather, physicians must be groomed for leadership positions, according to a panel of hospital CEOs at a recent health forum in San Francisco.
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Joplin hospitals share lessons on disaster planning

Hospitals in Missouri were not as prepared for the overwhelming patient surge from the EF-5 tornado that wiped out Joplin in May, according to a Missouri Hospital Association report that offers hospital disaster planning tips.
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5 tips to avoiding the never event

As the most notorious and feared occurrence in a hospital, the never event--even though rare--can still hit hospitals and can be disastrous. A column in today's Hospitals & Health Networks by Dr.