Topic:

Marketing

Latest Headlines

Latest Headlines

3 crisis management tools to protect hospital reputations

Reputation plays a key role in consumer preference when it comes to acute care hospitals, author Susan Neisloss wrote in a recent  Hospitals & Health Networks  article. To preserve your hospital's reputation, she suggested three elements to a crisis management plan.

HealthFair CEO: Bring on scrutiny of mobile health screenings

The CEO of HealthFair, which offers mobile heart screenings in partnership with Cincinnati Mercy Health hospitals, says he welcomes a review of advertisements that consumer advocates call unethical, according to the  Cincinnati Business Courier.

Marketing lessons for ACOs

To educate consumers, accountable care organizations need to do a better job of marketing their services. Not sure where to begin?  FierceHealthcare  talked to ACO leaders and healthcare marketing experts for insights on marketing strategies for ACOs. 

5 healthcare marketing lessons from the ALS ice bucket challenge

I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the...

The 3 Ps of patient experience

Guest post by Jason A. Wolf, Ph.D., president of The Beryl Institute, where he specializes in organizational effectiveness, service excellence and high performance in healthcare. I shared in...

The power of art: Hospitals use paintings, sculptures to improve patient health, satisfaction

Hospital leaders frequently incorporate design when they remodel facilities in order to improve population health and community wellness. But many organizations now try to prominently display works of art to reduce patient stress and boost satisfaction, the  Wall Street Journal  reports. Sidney & Lois Eskenazi Hospital took the concept to a whole new level, commissioning 19 artists to decorate its newly opened facilty in Indianapolis.

ER marketing: Health system uses mailers to advertise heart attack care

As some hospitals across the country turn to old-school marketing techniques to bring in targeted patients, a Tennessee-based hospital chain uses mailers to alert patients about what emergency department (ED) to turn to if they have a heart attack, the  Tampa Bay Times  reported.

10 considerations for a more innovative hospital culture

Guest post by Andrea J. Simon, Ph.D., former marketing, branding and culture change senior vice president at Hurley Medical Center in Flint, Michigan. She also is president and CEO of Simon...

Old-fashioned marketing technique brings in targeted patients

In an age where social media engages new customers and Internet advertising targets younger users,  MLive  reports a handful of Michigan hospitals now use an old-fashioned marketing technique to bring in new patients: billboards.

5 tips for hospitals in a consumer-driven market

American consumers are increasingly taking more responsibility for healthcare costs, with the Affordable Care Act helping them take a more active role in shopping for their own coverage. To succeed in this patient-centered marketplace, they should adopt five strategies, according to a new report from the American Hospital Association.