Reputation plays a key role in consumer preference when it comes to acute care hospitals, author Susan Neisloss wrote in a recent Hospitals & Health Networks article. To preserve your hospital's reputation, she suggested three elements to a crisis management plan.
The CEO of HealthFair, which offers mobile heart screenings in partnership with Cincinnati Mercy Health hospitals, says he welcomes a review of advertisements that consumer advocates call unethical, according to the Cincinnati Business Courier.
To educate consumers, accountable care organizations need to do a better job of marketing their services. Not sure where to begin? FierceHealthcare talked to ACO leaders and healthcare marketing experts for insights on marketing strategies for ACOs.
I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the...
Guest post by Jason A. Wolf, Ph.D., president of The Beryl Institute, where he specializes in organizational effectiveness, service excellence and high performance in healthcare. I shared in...
Hospital leaders frequently incorporate design when they remodel facilities in order to improve population health and community wellness. But many organizations now try to prominently display works of art to reduce patient stress and boost satisfaction, the Wall Street Journal reports. Sidney & Lois Eskenazi Hospital took the concept to a whole new level, commissioning 19 artists to decorate its newly opened facilty in Indianapolis.
As some hospitals across the country turn to old-school marketing techniques to bring in targeted patients, a Tennessee-based hospital chain uses mailers to alert patients about what emergency department (ED) to turn to if they have a heart attack, the Tampa Bay Times reported.
Guest post by Andrea J. Simon, Ph.D., former marketing, branding and culture change senior vice president at Hurley Medical Center in Flint, Michigan. She also is president and CEO of Simon...
In an age where social media engages new customers and Internet advertising targets younger users, MLive reports a handful of Michigan hospitals now use an old-fashioned marketing technique to bring in new patients: billboards.
American consumers are increasingly taking more responsibility for healthcare costs, with the Affordable Care Act helping them take a more active role in shopping for their own coverage. To succeed in this patient-centered marketplace, they should adopt five strategies, according to a new report from the American Hospital Association.