American consumers are increasingly taking more responsibility for healthcare costs, with the Affordable Care Act helping them take a more active role in shopping for their own coverage. To succeed in this patient-centered marketplace, they should adopt five strategies, according to a new report from the American Hospital Association.
Hospitals can learn from CVS and Walgreen's retail drugstores when it comes to competing in a consumer-driven healthcare environment, according to a commentary published Wednesday in Becker's Hospital Review.
Hispanic Americans are a growing, largely untapped market for the healthcare industry, with 10 million eligible to gain health coverage under the Affordable Care Act, according to a new report from PwC's Health Research Institute.
The U.S. Department of Health & Human Services or Congress should work to expand the limited range of permitted activity in marketing low-cost, low-risk devices requiring a prescription, according to David Harlow, a Boston-based health attorney and FierceHealthIT Editorial Advisory Board member.
Truth be told, I was fairly late to the social media party. I understood the professional networking benefits of LinkedIn, but despite my friends extolling the virtues of connecting on Facebook, I didn't get the appeal of people sharing the everyday minutiae of their lives.
Younger consumers and digital technology will drive six healthcare marketing trends in 2014, according to a new whitepaper released by New York-based agency Smith & Jones.
Doctors, nurses, pharmacists and healthcare consultants from the United States make up most of the healthcare professionals who use Twitter, according to research by Creation Healthcare, a London-based research and training consultancy.
Building a brand is essential for any hospital or healthcare system to attract and retain new patients, as well as top physicians during an era of consolidations, mergers and closures, according to a blog post on Nursescount.com.
Six years ago Park Ridge Health in Hendersonville, N.C., had the worst patient satisfaction scores in Western North Carolina. Today, after an initiative to change its hospital culture and increase focus on customer service, it boasts the highest rating in the region and the third-highest in the state.
Hospital reputations play an outsized role in both quality assessments and day-to-day operations, several experts told Becker's Hospital Review.