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Marketing

Latest Headlines

Latest Headlines

Engaged care delivery team key to 'branding' hospitals

Building a brand is essential for any hospital or healthcare system to attract and retain new patients, as well as top physicians during an era of consolidations, mergers and closures, according to a blog post on Nursescount.com.

Tips to boost hospital patient satisfaction ratings

Six years ago Park Ridge Health in Hendersonville, N.C., had the worst patient satisfaction scores in Western North Carolina. Today, after an initiative to change its hospital culture and increase focus on customer service, it boasts the highest rating in the region and the third-highest in the state.

Reputation still skews hospital assessments

Hospital reputations play an outsized role in both quality assessments and day-to-day operations, several experts told Becker's Hospital Review.

Live-tweets during Cincinnati hospital surgery reveal unexpected complications

Cincinnati Children's Hospital Medical Center intended on Friday to live tweet for the first time during a gastric bypass and vagotomy operation for a 12-year-old girl with a rare medical condition that drew national media attention. But a few minutes into the operation, social media staff reported surgeons couldn't proceed with the operation due to an unexpected complication, according to the  Cincinnati Business Courier.

Communicating with patients: Stick with the tried and true

Guest post by Nancy Cawley Jean, senior media relations officer for the Lifespan health system in Rhode Island Over the years, the way we communicate with patients has changed drastically. I...

Give nurses the power to make care decisions to improve patient outcomes

Hospitals that have visible and accessible chief nurses and also involve nurses in care-delivery decisions offer better quality of care, according to a new study published in  The Journal of Nursing Administration.

Rural hospitals desperately need healthcare workers

Rural health, already in crisis due to many states' failure to expand Medicaid and a federal government proposal to recertify critical access hospitals, now faces another challenge: a desperate need for healthcare workers.  

CEO turnover hit all-time high in 2013

Hospital CEO turnover reached a record high in 2013, according to a report from the American College of Healthcare Executives.

New guide helps assess hospital scorecards

A set of 25 guiding principles from the Association of American Medical Colleges can help organizations assess  hospital ran king s  and  scorecards.

NJ developers repurpose closed hospitals as "medical malls"

Closed hospitals in New Jersey are no longer abandoned buildings thanks to developers who purchase and reopen them as private medical facilities that provide similar services,  the  New York Times  reports.