Topic:

Marketing

Latest Headlines

Latest Headlines

3 ways to boost health insurance literacy

If the average patient's ability to understand medical information is poor, the U.S. public's comprehension of the current healthcare/insurance system is in dire need of improvement. 

Jeter's branding philosophy can be a home run for hospitals

Hospitals and other organizations can learn a lot from newly retired Yankees great Derek Jeter when it comes to branding themselves as winners, according to an article in Forbes.

3 essential steps to ensure a successful hospital opening

There's more to opening a new hospital than laying the cornerstone and completing construction, the CEO of the new Victory Medical Center Fort Worth in Texas writes in an article published by  Becker's Hospital Review.

Assault case shines light on hospital patient privacy, social media policies

Lansdale (Pennsylvania) Hospital, part of the Abington Health system, has fired an emergency room technician who posted pictures of patient X-rays and two severed fingers and described different patients in her Twitter account, according to  insurancenews.net  via the  Philadelphia Inquirer. 

3 crisis management tools to protect hospital reputations

Reputation plays a key role in consumer preference when it comes to acute care hospitals, author Susan Neisloss wrote in a recent  Hospitals & Health Networks  article. To preserve your hospital's reputation, she suggested three elements to a crisis management plan.

HealthFair CEO: Bring on scrutiny of mobile health screenings

The CEO of HealthFair, which offers mobile heart screenings in partnership with Cincinnati Mercy Health hospitals, says he welcomes a review of advertisements that consumer advocates call unethical, according to the  Cincinnati Business Courier.

Marketing lessons for ACOs

To educate consumers, accountable care organizations need to do a better job of marketing their services. Not sure where to begin?  FierceHealthcare  talked to ACO leaders and healthcare marketing experts for insights on marketing strategies for ACOs. 

5 healthcare marketing lessons from the ALS ice bucket challenge

I first learned about the ALS ice bucket challenge earlier this month when a friend posted a video of herself on Facebook accepting the challenge in honor of Peter Frates, credited by many as the...

The 3 Ps of patient experience

Guest post by Jason A. Wolf, Ph.D., president of The Beryl Institute, where he specializes in organizational effectiveness, service excellence and high performance in healthcare. I shared in...

The power of art: Hospitals use paintings, sculptures to improve patient health, satisfaction

Hospital leaders frequently incorporate design when they remodel facilities in order to improve population health and community wellness. But many organizations now try to prominently display works of art to reduce patient stress and boost satisfaction, the  Wall Street Journal  reports. Sidney & Lois Eskenazi Hospital took the concept to a whole new level, commissioning 19 artists to decorate its newly opened facilty in Indianapolis.