There's a right way and a wrong way to advertise your hospital or hospital system, and the question of how to implement the most effective marketing strategies is a frequent concern. Here are...
Jenn Riggle, vice president at Weber Shandwick Worldwide and member of its healthcare practice, offers five marketing lessons hospital leaders can learn from the Macy's Thanksgiving Day Parade in a blog post for Hospital Impact.
These 18 hospitals are the most eye-pleasing, comfort-focused hospitals in the world, according to Online Masters in Public Health.
As the implementation of healthcare reform draws closer, outreach groups are turning to physicians to help spread accurate information.
Doctors are crucial to hospitals' marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.
Hospitals should carefully review advertisements to make sure they don't cross the line between puffery and false advertising, according to a brief in Lexology.
The AFL-CIO managed to avert a planned union-led protest by calling off scheduled national convention events that featured Kaiser Permanente this weekend, The Hill reports.
Most hospitals that use social media aren't putting patients first, according to a new study that finds only a quarter of Facebook posts emphasize patient issues. As a result, most engagement in such settings was with hospital employees rather than patients.
With 72 percent of Internet users reporting going online in the past year to find health information, hospitals have a unique opportunity to be the source of that information, MedCity News reports.
A high-pitched battle between rival Pittsburgh healthcare organizations took another turn for the worse this week when University of Pittsburgh Medical Center, the region's largest healthcare system, sued Highmark for false advertising.