Topic:

Marketing

Latest Headlines

Latest Headlines

Minneapolis medical center takes design cues from Apple stores

A Minneapolis medical center has looked to an unlikely source for architectural inspiration: Apple.

Top health systems boast shorter ER wait times, lower costs

Top health systems in the country earned high marks in emergency room wait times, cost effectiveness and patient rating, according to Truven Health Analytics' list of top 15 health systems for 2016. 

Hospital leaders: Words of caution for social media outreach

Guest post by Nancy P. Jean, s enior social media strategist for Lifespan Inc. So you're tweeting, posting to Facebook, updating Pinterest boards and maybe putting pictures up on...

How ACOs can retain patients through loyalty programs

Loyalty programs like ones offered by airlines and hotels that offer customer perks and rewards could help accountable care organizations (ACOs) retain patients, according to an article in  JAMA   The Journal of the American Medical Association.

Hospital safety blog takes medical errors public

Boston's Brigham and Women's Hospital is publicly sharing stories about medical errors made at the hospital in a blog that officials hope will reduce the risk of future mistakes,  Becker's Infection Control & Clinical Quality  reported.

Patients tell New York-Presbyterian's story better than doctors do

Making patients, not doctors, the focus of marketing efforts helps New York-Presbyterian Hospital connect with consumers newly empowered to pick and choose among healthcare providers, said the hospital's chief marketing officer.  

Nursing profession once again named most ethical

For the past 14 years, consumers who participated in the annual Gallup poll voted nurses as the most honest of all professions in America

10 emerging healthcare trends for 2016

Bedless hospitals. Mega hospital and insurer mergers. A growing consumer appetite for virtual health interactions. Those are among PwC's predictions for top healthcare industry trends for the new year in a report released today. 

3 ways healthcare organizations can better market their services

The healthcare industry has fallen behind in marketing compared to sectors such as insurance, but to survive amid stiff competition, healthcare organizations must adopt more innovative approaches to survive, according to an article published by  Chief Marketer.

North Jersey hospital creates program geared toward Filipino-American patients

A North Jersey hospital is launching a program to attract Filipino-American patients by providing culturally sensitive medical care that includes Tagalog-speaking caregivers and Filipino food choices for patients.