Hospital leaders frequently incorporate design when they remodel facilities in order to improve population health and community wellness. But many organizations now try to prominently display works of art to reduce patient stress and boost satisfaction, the Wall Street Journal reports. Sidney & Lois Eskenazi Hospital took the concept to a whole new level, commissioning 19 artists to decorate its newly opened facilty in Indianapolis.
As some hospitals across the country turn to old-school marketing techniques to bring in targeted patients, a Tennessee-based hospital chain uses mailers to alert patients about what emergency department (ED) to turn to if they have a heart attack, the Tampa Bay Times reported.
Guest post by Andrea J. Simon, Ph.D., former marketing, branding and culture change senior vice president at Hurley Medical Center in Flint, Michigan. She also is president and CEO of Simon...
In an age where social media engages new customers and Internet advertising targets younger users, MLive reports a handful of Michigan hospitals now use an old-fashioned marketing technique to bring in new patients: billboards.
American consumers are increasingly taking more responsibility for healthcare costs, with the Affordable Care Act helping them take a more active role in shopping for their own coverage. To succeed in this patient-centered marketplace, they should adopt five strategies, according to a new report from the American Hospital Association.
Hospitals can learn from CVS and Walgreen's retail drugstores when it comes to competing in a consumer-driven healthcare environment, according to a commentary published Wednesday in Becker's Hospital Review.
Hispanic Americans are a growing, largely untapped market for the healthcare industry, with 10 million eligible to gain health coverage under the Affordable Care Act, according to a new report from PwC's Health Research Institute.
The U.S. Department of Health & Human Services or Congress should work to expand the limited range of permitted activity in marketing low-cost, low-risk devices requiring a prescription, according to David Harlow, a Boston-based health attorney and FierceHealthIT Editorial Advisory Board member.
Truth be told, I was fairly late to the social media party. I understood the professional networking benefits of LinkedIn, but despite my friends extolling the virtues of connecting on Facebook, I didn't get the appeal of people sharing the everyday minutiae of their lives.
Younger consumers and digital technology will drive six healthcare marketing trends in 2014, according to a new whitepaper released by New York-based agency Smith & Jones.