Making patients, not doctors, the focus of marketing efforts helps New York-Presbyterian Hospital connect with consumers newly empowered to pick and choose among healthcare providers, said the hospital's chief marketing officer.
For the past 14 years, consumers who participated in the annual Gallup poll voted nurses as the most honest of all professions in America
Bedless hospitals. Mega hospital and insurer mergers. A growing consumer appetite for virtual health interactions. Those are among PwC's predictions for top healthcare industry trends for the new year in a report released today.
The healthcare industry has fallen behind in marketing compared to sectors such as insurance, but to survive amid stiff competition, healthcare organizations must adopt more innovative approaches to survive, according to an article published by Chief Marketer.
A North Jersey hospital is launching a program to attract Filipino-American patients by providing culturally sensitive medical care that includes Tagalog-speaking caregivers and Filipino food choices for patients.
Healthcare providers are always on the lookout for strategies to reduce preventable readmissions, and leaders at one of the nation's foremost integrated health systems say the answer lies in integrating provider and payer operations, according to MobiHealthNews.
Any number of incidents can erode a community's trust in a hospital, from a nasty disease outbreak to a slow corrosion of the hospital-community relationship over time. But both types of lost trust can be repaired, according to an article in Becker's Hospital Review.
Stereotyping patients according to their age, race, weight, socioeconomic status, gender or other factors can have negative impacts on their health, according to new research.
Editors and analysts revealed the methodology behind the U.S. News & World Report healthcare quality ratings at the 2015 U.S. News Hospital of Tomorrow Conference
The financial realities of post-reform healthcare are pushing top-of-the-line medical services once available only in major, big city hospitals into suburbs and smaller communities.