Topic:

Marketing

Latest Headlines

Latest Headlines

Unnecessary admissions: Many ER patients with chest pain

Healthcare providers that want to avoid unnecessary care and thus reduce healthcare costs may want to focus their efforts on patients who visit the emergency department for chest pain, a new study in  JAMA Internal Medicine  suggests.

As value trumps volume, some hospitals treat patients at home

While some hospitals use the old-fashioned concept of the house call to provide better post-discharge care, other organizations take the idea even further by treating certain patients entirely from the comfort of their homes, according to post on the  New York Times'  Well blog.

How retail clinics can bridge healthcare gaps

Retail clinics could play a vital role in addressing sociodemographic aspects of healthcare, according to a new report from the Robert Wood Johnson Foundation.

Doctors hit hospitals for fast-food partnerships

McDonald's has contracts with 18 hospitals across the United States. In addition to serving burger.s in the cafeterias, the restaurants host birthday parties and deliver straight to patients' bedsides, according to  Yahoo! Food.

3 reasons to make patient comfort a priority

Patient comfort is becoming a higher priority for hospitals, and the reasons are three-fold: It boosts patient satisfaction, improves outcomes and is the right thing to do.

Hospital for Special Surgery takes patient engagement, marketing to a whole new level

In an exclusive interview with  FierceHealthcare,  John Englehart, vice president and chief marketing officer for Hospital for Special Surgery in New York, talks about the organization's patient engagement initiative that snowballed into what he believes is the largest public online forum of orthopedic and rheumatological patient stories that currently exists.

Hospital-community partnerships: Be the spark

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida One day, I was speaking with my colleague, Joan...

Using social media for community engagement: A success story

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

5 hot hospital marketing trends for 2015

Hospitals looking to attra ct  new customers and remain competitive must "stay ahead of the curve," by tailoring their messages to be short, positive and creative, according to a recent whi tepaper  from New-York-based firm Smith & Jones that forecasts hospital marketing trends for 2015.

What hospitals can learn from retail giants like Amazon, Zappos

As hospitals strive to attract and engage patients in an increasingly competitive industry, some of the nation's biggest names in retail may hold the key to improving the patient experience--and boosting an organization's bottom line.