Topic:

Marketing

Latest Headlines

Latest Headlines

New York's North Shore-LIJ starts posting patient reviews online

Long Island-based North Shore-LIJ Medical Group has started posting reviews of its doctors online, making it the first large medical group in the New York metropolitan area to do so. 

3 steps to better understand the patient experience, improve satisfaction

In an effort to improve patient satisfaction, most hospitals rely on the national Hospital Consumer Assessment of Healthcare Providers and Systems survey to gauge patients' perspectives on care. But a new white paper says that while the survey findings provide insight into the patient experience, it isn't designed to provide the high-level details that hospitals need to link patient satisfaction with business performance.  

What providers can learn from an early Triple Aim adopter

In a blog post for the Institute for Healthcare Improvement, Leslie Graham, chief executive officer and Barbara Eldridge, manager of quality improvement, both of the Primary Care Coalition in Montgomery County, Maryland, describe some of the lessons they learned while they worked on projects to improve population health as part of the Triple Aim.

How hospitals can use online health forums to better engage underserved populations

A new study from the University of California, Riverside reveals how people use social media and online health forums. Hospitals can use the findings to help reach underserved communities and prevent the spread of misinformation.

3 tools to build an effective hospital brand strategy

The services of a "brand czar" is one of the proven tools hospital marketers can tap to build and maintain a strong brand amid the increasingly competitive healthcare environment,  according to a white paper by Smith & Jones.

Yelp expands its hospital reviews: ER wait times, doc communication now available to consumers

Along with online patient reviews, consumers will now have easier access to federal data on hospitals--including average wait times to see a doctor in the emergency room--under a new partnership between Yelp and  ProPublica.

Hospital farms provide patients with fresh, nutritious food

Patients at St. Luke's University Hospital in Pennsylvania not only receive quality medical care at the facility. They also receive fresh, nuritious food courtesy of the hospital's farm.

Hospitals' commitment to social media grows

Hospitals in Ohio are spending more money and resources on social media but also say they don't have the staff and time needed to use social media effectively.

3 steps to optimize physician referrals

As healthcare organizations struggle to remain competitive, they often overlook one potential opportunity: courting physician referrals,  Medical Marketing & Media  reports. 

U.S. News names Massachusetts General Hospital best in the nation

Massachusetts General Hospital in Boston is the best hospital in the country, according to the latest rankings released by U.S. News & World Report.