Topic:

Marketing

Latest Headlines

Latest Headlines

5 tips for hospitals in a consumer-driven market

American consumers are increasingly taking more responsibility for healthcare costs, with the Affordable Care Act helping them take a more active role in shopping for their own coverage. To succeed in this patient-centered marketplace, they should adopt five strategies, according to a new report from the American Hospital Association.

Embrace retail clinic strategies to succeed with consumer-driven healthcare

Hospitals can learn from CVS and Walgreen's retail drugstores when it comes to competing in a consumer-driven healthcare environment, according to a commentary published Wednesday in Becker's Hospital Review.

Why healthcare providers must tap the Hispanic market

Hispanic Americans are a growing, largely untapped market for the healthcare industry, with 10 million eligible to gain health coverage under the Affordable Care Act, according to a new report from PwC's Health Research Institute.

HIPAA marketing rule doesn't go far enough, health attorney says

The U.S. Department of Health & Human Services or Congress should work to expand the limited range of permitted activity in marketing low-cost, low-risk devices requiring a prescription, according to David Harlow, a Boston-based health attorney and  FierceHealthIT  Editorial Advisory Board member.

3 reasons healthcare pros should join Twitter

Truth be told, I was fairly late to the social media party. I understood the professional networking benefits of LinkedIn, but despite my friends extolling the virtues of connecting on Facebook, I didn't get the appeal of people sharing the everyday minutiae of their lives.

6 top 2014 healthcare marketing trends

Younger consumers and digital technology will drive six healthcare marketing trends in 2014, according to a new whitepaper released by New York-based agency Smith & Jones.

Healthcare professionals flock to Twitter

Doctors, nurses, pharmacists and healthcare consultants from the United States make up most of the healthcare professionals who use Twitter, according to research by Creation Healthcare, a London-based research and training consultancy.

Engaged care delivery team key to 'branding' hospitals

Building a brand is essential for any hospital or healthcare system to attract and retain new patients, as well as top physicians during an era of consolidations, mergers and closures, according to a blog post on Nursescount.com.

Tips to boost hospital patient satisfaction ratings

Six years ago Park Ridge Health in Hendersonville, N.C., had the worst patient satisfaction scores in Western North Carolina. Today, after an initiative to change its hospital culture and increase focus on customer service, it boasts the highest rating in the region and the third-highest in the state.

Reputation still skews hospital assessments

Hospital reputations play an outsized role in both quality assessments and day-to-day operations, several experts told Becker's Hospital Review.