Topic:

Marketing

Latest Headlines

Latest Headlines

Doctors hit hospitals for fast-food partnerships

McDonald's has contracts with 18 hospitals across the United States. In addition to serving burger.s in the cafeterias, the restaurants host birthday parties and deliver straight to patients' bedsides, according to  Yahoo! Food.

3 reasons to make patient comfort a priority

Patient comfort is becoming a higher priority for hospitals, and the reasons are three-fold: It boosts patient satisfaction, improves outcomes and is the right thing to do.

Hospital for Special Surgery takes patient engagement, marketing to a whole new level

In an exclusive interview with  FierceHealthcare,  John Englehart, vice president and chief marketing officer for Hospital for Special Surgery in New York, talks about the organization's patient engagement initiative that snowballed into what he believes is the largest public online forum of orthopedic and rheumatological patient stories that currently exists.

Hospital-community partnerships: Be the spark

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida One day, I was speaking with my colleague, Joan...

Using social media for community engagement: A success story

Guest post by Scott Kashman, chief administrative officer of Cape Coral Hospital, part of the Lee Memorial Health System in southwest Florida, and Nancy Travis, the hospital's director of...

5 hot hospital marketing trends for 2015

Hospitals looking to attra ct  new customers and remain competitive must "stay ahead of the curve," by tailoring their messages to be short, positive and creative, according to a recent whi tepaper  from New-York-based firm Smith & Jones that forecasts hospital marketing trends for 2015.

What hospitals can learn from retail giants like Amazon, Zappos

As hospitals strive to attract and engage patients in an increasingly competitive industry, some of the nation's biggest names in retail may hold the key to improving the patient experience--and boosting an organization's bottom line.

Top talent, focused approach drive successful hospital marketing strategies

As the momentum toward healthcare organizations pursuing marketing strategies to draw and engage patients continues to grow, organizations can keep up with the competition by employing specialized "marketing officers."

Holidays mean more elective procedures

Holidays bring more than good cheer and presents; they also mean an uptick in elective surgeries, according to  USA Today.Many patients try to get elective procedures done late in the year, before new insurance plans kick in on Jan. 1.

7 emerging healthcare trends

PwC has released its list of the top issues within the healthcare industry for 2015.