TV ads news from FierceHealthcare
NewsHospital plans $1 million marketing campaign to revamp image
Despite rising healthcare costs, Stroger Hospital in Chicago plans to spend up to $1 million on TV ads next year, reports the Chicago Tribune. The hospital system hopes the ads will improve its Read more...
Group says YouTube medical device ads may be illegal
A consumer group has raised a protest over a group of ads for medical devices running on video site YouTube, arguing that the ads may be illegal. The group, Prescription Project, would like to see Read more...
Merck agrees to $58M settlement on Vioxx ads
Merck has agreed to a $58 million settlement with 29 states and the District of Columbia to settle allegations that it downplayed heart risks created by Vioxx in direct-to-consumer advertising. Under Read more...
SPOTLIGHT: Should FDA's info be in all DTC ads?
First consumers, now Congress. Two lawmakers asked the FDA to mandate that all TV ads for prescription drugs include contact info for patients to report serious side effects to the agency. The Read more...
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