Tag:
physician referrals
Latest Headlines
Latest Headlines
Beth Israel price list enables docs to factor costs to patients
Dr. David Ives, a Boston-based primary care doctor, may cut back on referring patients to specialists that he thinks perform an unnecessarily high number of pricy procedures. For example, he might
Don't stop marketing in a slow economy
In lean times , many practices slash their marketing budget (if they even have one) as a way to reduce expenses. That's a mistake, according to Patty Reames, RT, practice manager at Ohio State
Personalized advertising a new wave in healthcare marketing?
Don't look now, but targeted marketing, similar to techniques used by websites such as Amazon.com, is making its way into the healthcare sector. In other words, based on your recent purchase of
