Pharmaceutical Marketing news from FierceHealthcare
NewsCourt upholds Vermont law on prescription data mining
In July, a new law will go into effect in Vermont prohibiting the use of a physician's prescribing history without their consent. The law has been challenged vigorously by a handful of pharmaceutical Read more...
Court may reinstate prescription 'data mining' ban in NH
In mid-2007, a court struck down New Hampshire law banning the practice of collecting data on physician prescribing patterns and selling it to pharmaceutical company marketing departments. It sided Read more...
Congress keeps heat on DTC advertising
Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This Read more...
| Press ReleasesCutting Edge Information Launches Pharmaceutical Digital Marketing PracticeNew Offering Helps Companies Address eMarketing Needs with Effective and Compliant Strategies RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)-- Technology and competitive market forces are pushing Read more >> JAMA Article by IHLS Authors Discusses Global Public Health Impacts of Direct-to-Consumer Advertising in Social MediaSan Diego, March 3, 2011 /PRNewswire-USNewswire/ -- In a recent Commentary published in the February 23 issue of the Journal of the American Medical Association (JAMA,) Dr. Bryan A. Liang, Shapiro Read more >> Behavioral Marketing Goes MobileMicroMass Communications Forms Alliance with Convertem to Deliver New Technologies for the Pharmaceutical IndustryCARY, N.C., Feb. 17, 2011 /PRNewswire/ -- Reflecting increased reliance on iPhones, Read more >> Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing ExperienceDALLAS, Feb. 8, 2011 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and Read more >> Reprints Desk to Highlight Scientific Literature Licensing and Deployment Service at DigiPharm EuropeSANTA MONICA, Calif., Sept. 21 /PRNewswire/ -- Reprints Desk, Inc. today announced that the company will highlight the ePrints NRx scientific literature licensing and deployment service during its Read more >> |
