Pharmaceutical Marketing news from FierceHealthcare
News
Court upholds Vermont law on prescription data mining
In July, a new law will go into effect in Vermont prohibiting the use of a physician's prescribing history without their consent. The law has been challenged vigorously by a handful of pharmaceutical... Read more...
Court may reinstate prescription 'data mining' ban in NH
In mid-2007, a court struck down New Hampshire law banning the practice of collecting data on physician prescribing patterns and selling it to pharmaceutical company marketing departments. It sided... Read more...
Congress keeps heat on DTC advertising
Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This... Read more...
