Marketing Efforts news from FierceHealthcare
NewsHospitals criticized for patient data-mining
Hospitals are coming under fire for using private health and financial records to target affluent or privately insured patients, according to Kaiser Health News and USA Today. Although data mining is Read more...
Jackson Health blasted for million-dollar international marketing
It's been less than a year since Jackson Health System said it would assume direct control of its international marketing program, after the Miami-Dade County Office of the Inspector General (OIG), Read more...
Hospital vs. medical center: Consumers favor 'hospital' title
When it comes to choosing a name--"hospital" or "medical center"--consumers prefer "hospital," according to survey released today by Rivkin & Associates LLC and Bauman Research & Consulting Read more...
MGMA 2009: Practices learning to pick out, attract most profitable patients
If yesterday's educational session "Not All Patients Are Created Equal" was any indication, practice managers and physician executives aren't quite ready to think like product marketers. But for Read more...
Court may reinstate prescription 'data mining' ban in NH
In mid-2007, a court struck down New Hampshire law banning the practice of collecting data on physician prescribing patterns and selling it to pharmaceutical company marketing departments. It sided Read more...
| Press ReleasesThe New York State Dental Association Endorses Demandforce as its Online Marketing and Patient Communication SoftwareSAN FRANCISCO, Nov. 1, 2011 /PRNewswire/ -- Demandforce Inc., a leader in online marketing and communications, today announced it has been endorsed as the exclusive online marketing and patient Read more >> Ortho2 Endorses Demandforce as its Premier Marketing and Patient Communications Solution for Orthodontists NationwideSAN FRANCISCO, Calif. and AMES, Iowa, Oct. 18, 2011 /PRNewswire/ -- Demandforce, Inc., a leader in online marketing and communications and Ortho2, a global orthodontic practice management software Read more >> The Texas Dental Association Endorses Demandforce as Its Online Marketing and Patient Communication SoftwareSAN FRANCISCO, Oct. 3, 2011 /PRNewswire/ -- Demandforce Inc., a leader in online marketing and communications, today announced it has been endorsed as the exclusive online marketing and patient Read more >> Former Cisco Systems Senior Executive Frank Grant Joins Adreima as Company’s Chief Sales and Marketing OfficerVeteran sales and marketing strategist to lead company’s sales organization and nationwide expansion PHOENIX, Ariz.--(BUSINESS WIRE)-- Adreima, a leading advocate for hospitals nationwide in Medicaid Read more >> e-Zassi Demonstrates Commitment to Innovation at the Association of University Technology Managers 2011 Annual MeetingWill Endow $20,000 License of Innovative Empowerment Software to a Research Institution FERNANDINA BEACH, Fla.--(BUSINESS WIRE)-- e-Zassi.com, a provider of a proprietary software platform that has Read more >> |
