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marketing campaign
Latest Headlines
Latest Headlines
Hospital system launches its own cable channel
North Shore-Long Island Jewish Health System, along with telecommunications company Cablevision Systems Corporation, on Thursday announced its own cable TV channel to feature information on health
Hospital ad spending creeping up
Nonprofit hospitals in Ohio spent 3 percent more on advertising and promotion in 2010 compared to the previous year. While the extra ad dollars may signal financial stability, that's still 30 percent
Advertising up 20%, hospitals try to stand out
Although dealing with reduced reimbursements, declining patient volumes, and a still sluggish economy, hospitals, clinics, and medical centers spent $717.2 million on advertising in the first half of
Hospital plans $1 million marketing campaign to revamp image
Despite rising healthcare costs, Stroger Hospital in Chicago plans to spend up to $1 million on TV ads next year, reports the Chicago Tribune. The hospital system hopes the ads will improve its
Public questions expensive hospital ads during tough times
It's no secret that hospitals everywhere are feeling the repercussions of the down economy, as well as reimbursement cuts. In the midst of some job layoffs and closed facilities, the public is
Case study: How a Calif. foundation got consumers to use hospital comparison data
While at least 200 databases now exist offering consumers a chance to compare the quality ratings and prices of various area hospitals, to date only one-fifth of patients are even aware that such
