Marketers news from FierceHealthcare
NewsStudy: Medical tourism market smaller than predicted
A new study suggests that the medical tourism market isn't quite as hot as some observers thought, though it's still got a great deal of upside. The study, by consulting firm McKinsey & Co., Read more...
Studies show problems with four big-name drugs
It looks like yet another set of popular drugs are facing allegations that they pose safety risks. Drugs named this week in unfavorable studies include Fosamax, which may create heart problems for Read more...
ALSO NOTED: Provider groups ask CMS to delay NPI enforcement, again; Zyrtec marketers try something new; and much more...
> Several groups have asked CMS to delay the implementation of the National Provider Identification number, arguing that no one involved is really ready to move ahead. Read more...
SPOTLIGHT: Medical groups urge Web privacy for kids
As a coalition of medical groups see it, children don't have enough privacy online. Right now, marketers could potentially be tracking the online behavior of minors, including adolescents who Read more...
| Press ReleasesNew Book by Chris Bevolo: Joe Public Doesn’t Care About Your Hospital“Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing” is a call to action for hospital and health system marketing professionals who want to succeed in a Read more >> |
