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health marketing

Latest Headlines

Latest Headlines

Online video: 3 tips to engage patients

A recent survey of hospital marketers ranked online videos as the most effective weapon in their social media/digital arsenal. Experts who discussed the results with American Medical News said

Health reform requires marketers to rethink their approach

As health plans prepare for a surge in newly eligible individual consumers of their products, they're also refining their marketing message to greet an entirely different kind of audience. "From a