In yet another behind-the-scenes look at the drug industry, a former drug rep and a researcher who studies pharma marketing have published research outlining the pharma sales strategies. The article, which appears in journal PLoS Medicine, describe how drug reps use gifts, dinners, free samples and personal ties to manipulate physicians' prescribing patterns. Reps may also cozy up to office staffers if physicians won't meet with them. What's more, they usually come armed with …
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