DTC news from FierceHealthcare
NewsFDA plans to study TV drug ads
Just how much impact do those endless TV drug advertisements have on consumers? The truth is, nobody's sure just how much of an impression they make--but the FDA would like to find out. The agency Read more...
Prescription advertising standards need to update with the times
So, let's establish one thing: I wholly agree with with the Prescription Project that Medtronic, Abbott and Stryker are out of line if they put TV-style ads on YouTube that wouldn't meet legal Read more...
Congress keeps heat on DTC advertising
Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This Read more...
Drugmakers agree to six-month DTC delay
Under fire over direct-to-consumer ads, which some Congressional legislators contend are misleading to consumers, pharmaceutical companies have agreed to voluntarily wait six months after drugs are Read more...
| Press ReleasesHealth Care REIT, Inc. Announces Put Option and Conversion Option Notification for 4.75% Convertible Senior Notes Due 2026TOLEDO, Ohio--(BUSINESS WIRE)-- Health Care REIT, Inc. (NYSE:HCN) today announced that it is notifying holders of the $125,588,000 outstanding principal amount of its 4.75% Convertible Senior Notes Read more >> |
