DTC news from FierceHealthcare
News
FDA plans to study TV drug ads
Just how much impact do those endless TV drug advertisements have on consumers? The truth is, nobody's sure just how much of an impression they make--but the FDA would like to find out. The agency... Read more...
Congress keeps heat on DTC advertising
Direct-to-consumer pharmaceutical advertising is coming under more heavy fire from Congress, despite efforts by drugmakers to hold off regulation of one of their favorite marketing channels. This... Read more...
Drugmakers agree to six-month DTC delay
Under fire over direct-to-consumer ads, which some Congressional legislators contend are misleading to consumers, pharmaceutical companies have agreed to voluntarily wait six months after drugs are... Read more...
